While the National Association of REALTORS ( NAR ) has long advocated for fair housing, the latest campaign, created by Havas Chicago, acknowledges that there is still more work to be done across the real estate industry.
The National Association of REALTORS® is re-committing to the fairness fight and encouraging REALTORS, who are members of the National Association of REALTORS, and the public to report violations to HUD.gov.
Havas Chicago worked with world renowned illustrator and animator Noma Bar – known for his deceptively simple style. His illustrations come to
life through animation, with color that mirrors the National Association of REALTORS ( NAR ) fair color spectrum as a visual language.
The spot also uses color to advance the story, beginning in colorless world that recognizes the issues many face and progressing toward a brighter, fairer future for all. The introduction of color is timed with this line in the voiceover: “It will take all of us.” In this way color represents progress, and progress happens when we, all people, take on this issue together.
This thoughtful campaign goes beyond a PSA and addresses the public via a holistic strategy developed by Havas Village partner Havas Media Boston. The media extends from OOH and print ads to social and a brandedcontent series with VICE – with future content partnerships planned with Axios and Daily Beast.
The campaign also includes a buy through connected TV and OLV that will have the benefit of reaching underrepresented and marginalized groups and BIPOC and LGBTQ+ businesses in addition to the campaigns primary target of first-time home buyers with the important message of equality in housing. The messages are targeted to fair housing advocates, including first time homebuyers, marginalized groups, DC lawmakers and of course REALTORS(R).