DDB Chicago releases hilarious first spots for Orkin

The first Orkin campaign from AOR DDB Chicago is hilarious. The theme — The Best in Pests.

When you have pests, call in a pro… the right pro. DDB Chicago uses humor to show the difference between a ‘pro’ and an Orkin Pro by bringing in professional Tennis pro Rianna Valdes to swat mosquitoes, Fishing pro Ben Milliken to lure termites, and Dance pro Owen Luebbers to, well, tap dance on ants of course. This brand relaunch features three 30-second spots, and for making me laugh three times, this campaign is our Reel Ad of the Week.

The new campaign replaces the Orkin Man with the title Orkin Pro, for a refreshing gender-neutral update.

DDB Chicago ECD John Hansa said: “Orkin has been the leader in pest control for years, and we wanted to give the techs an upgrade – a new identity that embodies the brands expertise.”

This is the first brand campaign for Orkin by DDB Chicago since the agency won its strategic business and creative agency of record earlier this year.


ALSO READ: Orkin Selects DDB Chicago as Strategic Business and Creative Partner


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CLIENT

CLIENT: Orkin

VP MARKETING: Cam Glover

MARKETING DIRECTOR: Brian Harrison

AGENCY

CREATIVE AGENCY: DDB Chicago

CHIEF CREATIVE OFFICER: Rodrigo Jatene

EXECUTIVE CREATIVE DIRECTOR: John Hansa

ASSOCIATE CREATIVE DIRECTOR: Allison Bulow

ASSOCIATE CREATIVE DIRECTOR: Kristen Manias

CHIEF EXECUTIVE OFFICER: Andrea Diquez

VP, GROUP BUSINESS DIRECTOR: Jason VanDenBrook

ACCOUNT DIRECTOR: Alexis Fowler

CHIEF STRATEGY OFFICER: Milo Chao

STRATEGY DIRECTOR: Allison Canagasaby

HEAD OF PRODUCTION: Matt Blitz

MANAGER OF PRODUCTION OPERATIONS: Kevin Byrdak

TALENT MANAGER: Abby Friedman

PROJECT MANAGEMENT DIRECTOR: Reseda Westbrook

#reeladoftheweek #DDBchicago #Orkin


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