OKRP launches ‘It’s Matchical’ campaign for Cars.com

Cars.com, a leading digital automotive marketplace and solutions provider,   announced the launch of its new nationwide brand campaign from O’Keefe Reinhard & Paul, “It’s Matchical.”  The new integrated initiative, “It’s Matchical” is an evolution of the successful themes of Cars.com’s 2018 “We Met on Cars.com” brand campaign. In a series of video ads, car buyers wonder at the out-worldly way … Continue reading “OKRP launches ‘It’s Matchical’ campaign for Cars.com”

Join the Spring Forward Happy Hour hosted by OKRP

OKRP is hosting a virtual Spring Forward Happy Hour on Friday March 12th beginning at 4pm EST on DJ Trauma’s Twitch channel. The idea is part of a formal initiative by the agency to change Daylight Savings time into a Friday celebration, giving everyone the opportunity to lose an hour of work instead of an … Continue reading “Join the Spring Forward Happy Hour hosted by OKRP”

OKRP names Elena Robinson Head of Production

O’Keefe Reinhard & Paul has hired highly regarded production leader Elena Robinson as its Head of Production with the goal of redefining, expanding, and growing its production capabilities. Robinson takes over leadership of both the agency’s production work for clients and its independent production capability from long-time agency exec Scott Mitchell. Mitchell will refocus on … Continue reading “OKRP names Elena Robinson Head of Production”

OKRP Creatives weigh in on Super Bowl ads

Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to “Should have been nominated for a Grammy” The Weeknd. Despite atrocious ref calling. Super Bowl LV was a historic telecast as we saw the oldest NFL coach Bruce Arians, 68, and the oldest QB Tom Brady, … Continue reading “OKRP Creatives weigh in on Super Bowl ads”

OKRP promotes Aubrey Walker to Exec Creative Director

O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer. Walker has led the agency’s recent work for The Illinois Lottery, including … Continue reading “OKRP promotes Aubrey Walker to Exec Creative Director”

OKRP ‘Brings Back Joy’ in new Illinois Lottery campaign

A new campaign for the Illinois Lottery from its agency O’Keefe Reinhard & Paul (OKRP) stars a charming –  but somewhat flawed –  hamster who playfully demonstrates the real joy in gifting the Lottery’s holiday instant tickets. When not in his cage, Claude the Hamster exercises his love of scratching, leaving his scratch marks on all surfaces … Continue reading “OKRP ‘Brings Back Joy’ in new Illinois Lottery campaign”

OKRP Lottery campaign shows “You Can’t Hide Winning”

The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add additional support for the introduction of new instant tickets for the summer of 2020. The advertising first started in July and helped to support Instant Ticket sales growth of 10% in the following … Continue reading “OKRP Lottery campaign shows “You Can’t Hide Winning””

Gov Pritzker and OKRP launch $5 M awareness campaign

Governor JB Pritzker and OKRP launched a new $5 million awareness campaign today to encourage Illinois residents to wear a face covering every time they’re in public — because it only works if you wear it. Following the data-driven approach that has guided Illinois’ coronavirus response, the campaign uses local information to advertise on broadcast … Continue reading “Gov Pritzker and OKRP launch $5 M awareness campaign”

OKRP’s Illinois Lottery spot goes beyond monetary prizes

A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when the mother in the family cannot go home. The spot was created by the Lottery’s creative agency, O’Keefe Reinhard & … Continue reading “OKRP’s Illinois Lottery spot goes beyond monetary prizes”

Jane Lynch, Jason Beghe “in” Illinois PSAs from OKRP

Governor JB Pritzker launched a new statewide effort today called ‘All in Illinois’ to reinforce the state’s core message, backed by scientists and public health experts: stay at home and stay safe. As Illinoisans continue to practice social distancing to stay healthy, the campaign is a way to unite residents across the state and remind … Continue reading “Jane Lynch, Jason Beghe “in” Illinois PSAs from OKRP”

OKRP hires Aubrey Walker as Group Creative Director

Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker has previously worked at such agencies as Leo Burnett, Carol H. Williams, Matlock, Burrell, The TRUE Agency, Globalhue, commonground, GMR, MKTG and FCBX before starting his own independent freelance consultancy. Walker’s initial focus includes leading … Continue reading “OKRP hires Aubrey Walker as Group Creative Director”

OKRP creates new ‘ITA!’ campaign for Chili’s

O’Keefe Reinhard & Paul celebrates the experience of dining at Chili’s in a new spot titled, Go Out to ‘Ita. Packed with family, friends, and food, it is the multi-sensory heart of a new campaign showcasing menu items ending in ‘ita,’ such as the margarita and fajita. The ITA! campaign includes the new spot as … Continue reading “OKRP creates new ‘ITA!’ campaign for Chili’s”

OKRP launches #312Soul for Black History Month

Chicago agency O’Keefe Reinhard & Paul has officially launched #312Soul, a four-week, four-part multimedia online showcase promoting Chicago’s Black Music History from 1955 through 1990. Featuring original video essays, interviews, playlists, artifacts and more, #312Soul will continue throughout February to celebrate Black History Month and also reinforce 2020 as the Year of Chicago Music. ALSO … Continue reading “OKRP launches #312Soul for Black History Month”

OKRP appoints Laura Fegley CCO

Chicago hot shop, O’Keefe Reinhard & Paul is adding a new level to its creative leadership with the hire of Laura Fegley in the role of Chief Creative Officer. The move comes following seven years of exponential growth at OKRP and the desire by agency founders to bring in a creative leader with big brand … Continue reading “OKRP appoints Laura Fegley CCO”

French Butter shoots Home Chef for OKRP

Director Brett Froomer highlights people, food, and simplicity in new campaign featuring at-home settings A new campaign for the meal kit brand Home Chef, created by Chicago agency O’Keefe Reinhard & Paul and directed by French Butter’s Brett Froomer, shows everyday people tackling the task of making delicious, great-looking meals at home in a way … Continue reading “French Butter shoots Home Chef for OKRP”

OKRP helps Chili’s deliver the fun and the grub

New campaign inspires memes while celebrating lively experience and promoting one-tap delivery convenience Chicago’s O’Keefe Reinhard & Paul (OKRP) joined a partnership of agencies to give deeper meaning to the popular catchphrase, “Hi, Welcome to Chili’s.” The result is a fully integrated campaign that demonstrates how every home can become a Chili’s restaurant. Highlighting a … Continue reading “OKRP helps Chili’s deliver the fun and the grub”

OKRP promotes four staff in Chicago

Fast-growing independent agency O’Keefe Reinhard & Paul also adds new finance head Fast-growing independent creative agency O’Keefe Reinhard & Paul has elevated four senior employees to new expanded roles as it deepens the ranks of its leadership. Rahul Roy will take on the new role of Chief Operating Officer at OKRP where he will have … Continue reading “OKRP promotes four staff in Chicago”

OKRP brings Nike’s ‘Dream Crazy’ to Chicago

Chicago agency profiles three young female soccer-playing role models in exciting new social campaign Three High School female Chicago Soccer phenoms share their journeys of persevering and playing the game they love in a series of digital films created by O’Keefe Reinhard & Paul in support of Nike Chicago. The Chicago women were identified to … Continue reading “OKRP brings Nike’s ‘Dream Crazy’ to Chicago”

OKRP helps Ace tout in-store pickup & delivery

A new spot reinforces campaign to differentiate the store’s national footprint Just as Amazon’s Prime Day launches, Ace Hardware is amping up its support for its recently announced e-commerce delivery service in a new advertising campaign from O’Keefe Reinhard & Paul appearing on national television, online video, dynamic digital and paid social. A new :15 … Continue reading “OKRP helps Ace tout in-store pickup & delivery”