| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
2+ O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer. Walker has led the agency’s recent work for The Illinois Lottery, … Continue reading “OKRP promotes Aubrey Walker to Exec Creative Director”
0 A new campaign for the Illinois Lottery from its agency O’Keefe Reinhard & Paul (OKRP) stars a charming – but somewhat flawed – hamster who playfully demonstrates the real joy in gifting the Lottery’s holiday instant tickets. When not in his cage, Claude the Hamster exercises his love of scratching, leaving his scratch marks on all … Continue reading “OKRP ‘Brings Back Joy’ in new Illinois Lottery campaign”
0 The Illinois Lottery is extending its highly successful ‘You Can’t Hide Winning’, integrated marketing campaign from agency O’Keefe Reinhard & Paul to add additional support for the introduction of new instant tickets for the summer of 2020. The advertising first started in July and helped to support Instant Ticket sales growth of 10% in the … Continue reading “OKRP Lottery campaign shows “You Can’t Hide Winning””
1+ Governor JB Pritzker and OKRP launched a new $5 million awareness campaign today to encourage Illinois residents to wear a face covering every time they’re in public — because it only works if you wear it. Following the data-driven approach that has guided Illinois’ coronavirus response, the campaign uses local information to advertise on … Continue reading “Gov Pritzker and OKRP launch $5 M awareness campaign”
2+ A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when the mother in the family cannot go home. The spot was created by the Lottery’s creative agency, O’Keefe Reinhard … Continue reading “OKRP’s Illinois Lottery spot goes beyond monetary prizes”
3+ Governor JB Pritzker launched a new statewide effort today called ‘All in Illinois’ to reinforce the state’s core message, backed by scientists and public health experts: stay at home and stay safe. As Illinoisans continue to practice social distancing to stay healthy, the campaign is a way to unite residents across the state and … Continue reading “Jane Lynch, Jason Beghe “in” Illinois PSAs from OKRP”
2+ Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker has previously worked at such agencies as Leo Burnett, Carol H. Williams, Matlock, Burrell, The TRUE Agency, Globalhue, commonground, GMR, MKTG and FCBX before starting his own independent freelance consultancy. Walker’s initial focus includes … Continue reading “OKRP hires Aubrey Walker as Group Creative Director”
3+ O’Keefe Reinhard & Paul celebrates the experience of dining at Chili’s in a new spot titled, Go Out to ‘Ita. Packed with family, friends, and food, it is the multi-sensory heart of a new campaign showcasing menu items ending in ‘ita,’ such as the margarita and fajita. The ITA! campaign includes the new spot … Continue reading “OKRP creates new ‘ITA!’ campaign for Chili’s”
4+ Chicago agency O’Keefe Reinhard & Paul has officially launched #312Soul, a four-week, four-part multimedia online showcase promoting Chicago’s Black Music History from 1955 through 1990. Featuring original video essays, interviews, playlists, artifacts and more, #312Soul will continue throughout February to celebrate Black History Month and also reinforce 2020 as the Year of Chicago Music. … Continue reading “OKRP launches #312Soul for Black History Month”
3+ Chicago hot shop, O’Keefe Reinhard & Paul is adding a new level to its creative leadership with the hire of Laura Fegley in the role of Chief Creative Officer. The move comes following seven years of exponential growth at OKRP and the desire by agency founders to bring in a creative leader with big … Continue reading “OKRP appoints Laura Fegley CCO”
4+ OKRP, O’Keefe Reinhard & Paul, has been named by Naperville-based, power tool and equipment company tech-driven Chervon as its creative agency of record for North America following a review. The account was most recently at Chicago-based Escape Pod. The independent, creatively-driven agency will initially focus on creating advertising for Chervon’s award-winning EGO brand, the … Continue reading “Chervon names OKRP Agency of Record”
4+ Director Brett Froomer highlights people, food, and simplicity in new campaign featuring at-home settings A new campaign for the meal kit brand Home Chef, created by Chicago agency O’Keefe Reinhard & Paul and directed by French Butter’s Brett Froomer, shows everyday people tackling the task of making delicious, great-looking meals at home in a … Continue reading “French Butter shoots Home Chef for OKRP”
2+ New campaign inspires memes while celebrating lively experience and promoting one-tap delivery convenience Chicago’s O’Keefe Reinhard & Paul (OKRP) joined a partnership of agencies to give deeper meaning to the popular catchphrase, “Hi, Welcome to Chili’s.” The result is a fully integrated campaign that demonstrates how every home can become a Chili’s restaurant. Highlighting … Continue reading “OKRP helps Chili’s deliver the fun and the grub”
2+ Fast-growing independent agency O’Keefe Reinhard & Paul also adds new finance head Fast-growing independent creative agency O’Keefe Reinhard & Paul has elevated four senior employees to new expanded roles as it deepens the ranks of its leadership. Rahul Roy will take on the new role of Chief Operating Officer at OKRP where he will … Continue reading “OKRP promotes four staff in Chicago”
4+ Chicago agency profiles three young female soccer-playing role models in exciting new social campaign Three High School female Chicago Soccer phenoms share their journeys of persevering and playing the game they love in a series of digital films created by O’Keefe Reinhard & Paul in support of Nike Chicago. The Chicago women were identified … Continue reading “OKRP brings Nike’s ‘Dream Crazy’ to Chicago”
5+ A new spot reinforces campaign to differentiate the store’s national footprint Just as Amazon’s Prime Day launches, Ace Hardware is amping up its support for its recently announced e-commerce delivery service in a new advertising campaign from O’Keefe Reinhard & Paul appearing on national television, online video, dynamic digital and paid social. A new … Continue reading “OKRP helps Ace tout in-store pickup & delivery”
4+ The state’s new agency of record tempts visitors with the allure of ‘fascinating possibilities’ Chicago-based O’Keefe Reinhard & Paul captured the wonder and awe of traveling in a new campaign for the Illinois Office of Tourism. Enhancing the state’s long-time Are you Up for Amazing? concept with a focus on ‘Amazing,’ the multi-channel campaign … Continue reading “OKRP puts Illinois ‘Up For Amazing’ in new campaign”
1+ The growing, independent Chicago agency plans to “expand the Illinois brand around the world” One of the fastest growing agencies in Chicago just grew a little more. In an effort to increase Illinois’ $4 billion travel and tourism industry, the Department of Commerce and Economic Opportunity (DCEO) has named O’Keefe Reinhard & Paul AOR. … Continue reading “OKRP lands Illinois Tourism account”
3+ After completing thousands of TV, radio, and social projects, since launching three years ago, the operation moves into a home of its own Independent marketing agency O’Keefe Reinhard & Paul is expanding its Whiskey & Banana’s production company, moving the growing unit to its own floor, one flight below the agency’s headquarters’ office at … Continue reading “OKRP expands Whiskey & Banana Studio”
3+ The former We Are Unlimited duo that flipped McDonald’s arches upside down will handle Chili’s and other accounts Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton, who are joining the agency as partners from We Are … Continue reading “Creative team Sarah Uchison, Emily Walton join OKRP”
