R/GA London announces that it has partnered with McDonald’s to help celebrate the 10th Anniversary of the Minions, exclusively with a new Happy Meal AR experience.
McDonald’s encourages families around the world to ‘Unleash their Inner Minion’.
McDonald’s tasked R/GA with launching the digital activation as part of the Minions Happy Meal promotion campaign encouraging families around the world to ‘Unleash their Inner Minion’. R/GA worked alongside film makers to develop and build an AR experience that comes to life when families scan the smile on a Happy Meal Box using the Happy Meal app.
“Now more than ever, we know family togetherness is important in person and virtually. We are excited to offer some additional feel good moments of fun and entertainment for families together, with the Happy Meal App. Using the app, families simply scan our iconic Happy Meal box and smile to discover a memorable digital experience with their favourite characters visiting the Happy Meal,” said Kerri Petherick, McDonald’s global family marketing director.
The app is in conjunction with the Happy Meal Mega Collection of 48 Minion characters. Each come inside one of ten different Minions capsules. Kids won’t know what’s inside until they open up the capsule to reveal their favorite Minions, including Kevin, Stuart, Bob, Mel, Carl, Phil, and Dave Characters in different outfits and disguise. Each figure also available in Gold,making 96 toys in all. The gold toys are one-in-ten for a special rare surprise. A 35- day Happy Meal featuring 48 Minion figures inside capsule from June 23- July 27, 2020.