Mayor Lightfoot Launches “Boards of Change” by FCB

Mayor Lori E. Lightfoot today launched the “Boards of Change” project by FCB – a civic engagement initiative to encourage participation in not only the 2020 U.S. Census, but also in democracy as a whole through actions such as registering to vote, going to the polls, and engaging in public dialogue.

The Census is a unique opportunity to participate in the democratic process as it only happens once every ten years and is vital in ensuring equitable funding and representation for Chicago and all its residents. Mayor Lightfoot today, joined by artists, arts organization leaders and local aldermen, unveiled a 50-foot-by-15-foot mural made up of multiple pieces of plywood art that had been used to secure local businesses during the recent civil unrest and protests, and that now will be used to urge all Chicagoans to participate in our shared democracy, which includes this year’s Census.  

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“Democracy is about making our voices heard and ensuring everyone is counted,” said Mayor Lightfoot. “It also demands we remain actively engaged in acts of democracy, from our public institutions, to our elected officials, legislative process, public dialogue, and—above all—engaged with ourselves. ‘Boards of Change’ is an inspiring project channeling Chicago’s passionate civic energy into being counted in our Census, voting booths, and beyond, enabling us to bring about the equitable changes our communities need, and our families deserve.” 

Some of the most visible and poignant symbols of the protests have been the messages of hope, frustration, resistance and calls for change that emerged on the blank plywood boards outside of businesses. The City partnered with local artists, arts organizations including Sounding Boards and Paint the City, and businesses to curate these pieces of art from various neighborhoods throughout Chicago.

Through this project, the art pieces will be preserved and repurposed to help promote civic engagement through strong visual reminders of the need for change. The contributing artists include: Don Gratzke, Nina Tiberi-Sawica, Chris Orta, Anthony Medrano, Damon Reed, Brianna Hines, Jasmina Cazacu, Jamiah Calvin, Terrance Byas, Joe Nelson, Joshua Valdovinos and Emilio Serrano 

“Sounding Boards is one of many organizations and individuals who have shared in a similar vision during this time in our country,” said Camille Hunter of Sounding Boards. “We believe that as creative people, it is our responsibility and honor to illuminate truth through the power of art and visual storytelling. This form of civic engagement is one which invites individuals and communities to consider diverse perspectives in a way that is accessible to all. That is our vision, and it is our mission to continue this movement through public art, encouraging people to take notice and do their part by acting upon what they see and what they learn. Participating in the census and voting are essential components of taking action to dismantle systemic racism and inequality.”

“Boards of Change” – created in partnership with the Chicago office of the global ad agency, FCB – kicks off the next phase of a public awareness campaign encouraging Chicagoans to complete the 2020 U.S. Census.The campaign will include television ads, social media, out-of-home advertising and local pop-up events.

Also, following the inclusion of these individual pieces of plywood art in the larger mural installation, they will be separated and relocated to Chicago neighborhoods with the lowest response rates to support the promotion of community-wide participation in the Census.  

“’Boards of Change’ represents the anger, inequality, and the hope that many of us feel. And while you could easily see them as symbols of destruction and division, we believe they can be tools to create real change. On them, we hear our people loud and clear, for the Census they will help remind us of the importance to be counted and come November to pick the leaders that we believe will drive change in our country,” said Andres Ordonez, Chief Creative Officer, FCB Chicago

So far, 55% of Chicagoans have responded to the 2020 Census, which is in-line with or above other cities with large, hard-to-count populations, but below the national average of 62%. To complete the Census or to earn more about the City’s 2020 Census efforts, please visit Follow the City’s census efforts on Twitter and Instagram at @ChiCounts2020. 

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