In a playful nod to Chicago football and pop culture, Matthew McConaughey transforms into legendary NFL coach Mike Ditka for Uber Eats’ highly anticipated Super Bowl 2025 commercial. The 55-year-old Oscar-winning actor is nearly unrecognizable, donning Ditka’s signature thick mustache, slicked-back hair, and Chicago Bears sweater vest.
The teaser shows McConaughey practicing the iconic Chicago phrase “Da Bears” in front of a mirror, perfecting a Midwestern accent while indulging in a spread of snacks. This transformation, equal parts hilarious and nostalgic, has already generated buzz as fans await the full commercial set to debut during Super Bowl LIX on February 9. Watch below:
This teaser is part of Uber Eats’ broader campaign, which also features other celebrity appearances, including Martha Stewart and Charli XCX. In their teaser, the duo humorously participate in the TikTok trend “We Listen and We Don’t Judge,” exchanging witty banter while showcasing their surprising chemistry.
Uber Eats continues its tradition of quirky Super Bowl ads. Last year, the brand took viewers on a comedic journey with its “Don’t Eats” campaign, poking fun at the wide array of items available for delivery beyond food. Celebrities including Jennifer Coolidge, Trevor Noah, and Gwyneth Paltrow humorously experimented with edible and inedible products, like candles and dish sponges, with hilarious results. The spot was both a viral sensation and a creative standout, earning top-tier rankings in post-Super Bowl ad reviews.
The upcoming Uber Eats ad aligns with the excitement of Super Bowl LIX, which will take place at the Caesars Superdome in New Orleans. The Kansas City Chiefs will face off against the Philadelphia Eagles (Go Birds!), with a star-studded halftime show headlined by Kendrick Lamar and featuring a special appearance by SZA.
Uber Eats’ knack for blending humor with cultural moments has made it a standout in Super Bowl advertising, and McConaughey’s Ditka-inspired performance promises to be another memorable addition.
CREDITS:
BRAND: Uber Eats
AGENCY: Special Group USA
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