Kerrygold embraces family moments in new Xmas spot

The last two days of news are making the Reel Chicago team wonder if Energy BBDO  has a secret farm somewhere. In the agency’s new Kerrygold butter spot the Irish dairy brand celebrates people coming together and enjoying small moments over a home-cooked meal. The campaign, which launched yesterday, is supported by a new film … Continue reading “Kerrygold embraces family moments in new Xmas spot”

Energy B and Kerrygold celebrate the sound of cooking

Campaign pairs recipes with Spotify playlists to enhance the moods of preparation and dining What’s your cooking theme song? When I come home and catch a waft of Vegan goodness coming from the kitchen, it’s always my wife cooking and listening to probably, The Doors. For me, if I’m in the kitchen making my famed … Continue reading “Energy B and Kerrygold celebrate the sound of cooking”

Optimus promotes Joanna Woods to Executive Producer

Leading production and post house Optimus today announced it has promoted Joanna Woods to executive producer (EP). Woods joined Optimus from Beast/Company 3/Method Studios as a senior producer in 2018 along with Editors Angelo Valencia, Matt Glover and Emily Hayes and VFX Supervisor Ryan Wood. Woods has post-produced campaigns for brands including Allstate, AutoZone, BCBS, … Continue reading “Optimus promotes Joanna Woods to Executive Producer”

2020 in Review: Top Chicago advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Top Chicago advertising campaigns”

2020 in Review: Reel Chicago’s Biggest Stories

What a year, huh? 2020, which felt like a decade, will undoubtedly go down in history as one of the worst years ever. And who will argue? Certainly not the staff at Reel Chicago. This year, COVID forced productions to shut down. Then start back up. Then shut back down. Then start back up. It … Continue reading “2020 in Review: Reel Chicago’s Biggest Stories”

Farewell, Work Holiday Parties — ‘Tis Miller Time

2020 has been filled with cancellations, but one thing that people are actually happy to have cancelled? Their work holiday parties. Miller Lite agrees: Cancelled work holiday parties means more time to drink Miller Lite with their real friends, or as they call it, Miller Time.  The brand is memorializing people’s cringiest moments in an … Continue reading “Farewell, Work Holiday Parties — ‘Tis Miller Time”

SCC’s new MAKE274 studio is dedicated to social media

Schafer Condon Carter’s (SCC) officially launched its “ala carte content creation studio,” MAKE247, offering video, animation, motion graphics and photography to brands that seek specialized multi-platform, social media content.

“The explosive need for brand content is here to stay and we have an incredible amount of talent and resources that have been doing killer work for our AOR clients,” says SCC co-founder Tim Condon.

First-ever book about teen movie master John Hughes

IF YOU LOVED JOHN HUGHES’ MOVIES you’ll be especially engrossed in the first book ever written about the “philosopher of adolescence,” as Roger Ebert once called him. Jason Diamond, who like Hughes was a North Shore native and suffered painful teen years, has authored “Searching For John Hughes: Or Everything I Thought I Needed to Know About Life, I Learned from Watching 80s’Movies.”

Agency SCC’s New Year starts with a new account

AGENCY SCC starts 2014 with new business from Evanston-based Kerrygold USA, importers of Ireland-made butter and cheese.  Said Molly O’Loughlin, Kerrygold USA’s marketing director, in announcing their new agency: “SCC is a food expert that knows our consumers and most importantly, they are scrappy enough to help us grow our business in any kind of market.”