Brooke Foley & NFL 1st female coach launch Critter Fitter

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Critter Fitter

Brooke Foley, Creative Director & Founder of Jayne Agency and Dr. Jen Welter, the first female coach of the NFL, announce the launch of Critter Fitter, a social, emotional and physical wellness platform for kids ages 0-10, written in response to families having to shelter in place during the Coronavirus pandemic.

The goal of the books is to explain the virus in kid-friendly terms, and ultimately empower young children with a comprehensive platform to express their feelings about difficult issues in a positive way. 

“As the world looks up at the big problems we’re all grappling with, from the pandemic to racism to the spectrum of daily challenges, it’s important to remember this is a scary and uncertain time for kids. All of sudden, they’re stuck inside, can’t see family members, can’t hug people and can’t go to school. They need support to make sense of the shifting world around them. Critter Fitter was born out of the desire to help parents, grandparents and teachers facilitate tough conversations about COVID-19 and other pressing issues that kids may not know how to put into words themselves,” said Welter.

Critter Fitter

Combining Dr. Welter’s PhD in Psychology with Foley’s background as an award-winning creative director, Critter Fitter is the first and only book series that explains things like the Center for Disease Control’s Coronavirus safety guidelines in a kid-friendly way.

Critter Fitter

A colorful cast of “Critter” characters and simple high energy graphics and illustrations pair with powerful rhymes, making scary subjects such as viruses and masks easier to talk about. Lady Bug shows kids what they can do to share love when they can’t hug, while exploring concepts like six feet apart and protecting each other. The ANT Army empowers kids to join in the fight against the invisible enemy by wearing masks. And Bizzy Bee inspires bored quarantined kids to channel their pent-up energy with a 20-minute adventure with critters from all around.


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Each book and corresponding activity pages address the range of wellness issues across physical, social and emotional barriers and conflicts.

To ensure speed to market in publishing the series, the co-authors bypassed traditional channels, instead turning to technology platform Caribu, a top video-calling storytelling app with users in 160+ countries around the world. The content is free to consumers on the Caribu app via the App Store or Google Play through the summer.

The Critter Fitter series is also available for self-publishing/purchase on Amazon:

“So many people in the world are hurting right now. We observed the range of need across households, neighborhoods and communities. We looked for the best way to help as many kids as possible in the most effective ways in order to share our comprehensive platform of positivity and empowerment. We used technology and innovation to help bring tools to any child in any family so they could find their voice and better navigate the world reshaping around them,” said Brooke Foley, Creative Director and Founder, Jayne Agency.

For more information, visit www.getcritterfitter.com.

About Dr. Jen Welter
NFL’s First Female Coach | Speaker | GrrridIron Girls Founder | First Female Coach in Madden | First Female Running Back in Men’s Pro Football | Author | Motion and Emotion Pioneer 

Dr. Jen Welter is a groundbreaking, barrier-busting force of nature. She is a female trailblazer, a sports pioneer, PhD, passionate leader, world-renowned speaker, entrepreneur and source of inspiration around the globe. Her relentless pursuit of individual excellence and success in challenging the status quo time and time again, fuels her current drive to help others achieve their best—in sports, health and wellness, professional pursuits and in life.

About Brooke Foley
CEO & Founder of Jayne Agency

A strategic powerhouse with a commitment to clarity, Brooke helps businesses of all sizes achieve dependable, repeatable, scalable revenue. She founded Jayne Agency in 2009 as a bold, creative boutique specializing in strategic planning, storytelling and sustainable brand platforms. Jayne is a 100% woman-owned, 100% inclusive, WBENC-certified company committed to helping diverse businesses grow. The agency’s client roster includes Fortune 100s such as PepsiCo, Nationwide, American Red Cross, Vistra Energy, as well as small- to mid-market companies like Trans International (WBE), MicroAutomation (MBE) and VOZ Advisors. Prior to striking off on her own, Brooke was a courageous creative leader and digital pioneer, serving as Executive Creative Director at several of the world’s top advertising and marketing agencies, including DDB, Ogilvy and Razorfish. 


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