I Got Love campaign for Illinois Cares for Kids does everything right

I Got Love

The 1o8 I Got Love inaugural statewide advertising campaign for Illinois Cares for Kids is an artistic collaboration.

The spot showcases vibrant Illinois talent in a charming animated video which introduces a fresh, modern rendition of the Nat King Cole classic song, I Got Love.

1o8, the Chicago commerce-driven creative agency, tapped the talents of Illinois artists, musicians, and production partners, leveraging the illustrations of artist, designer and street muralist Shawn Smith, the vocals of super songstresses Meagan McNeal and Arla Vox, the animation production expertise of Sarofsky, and the music production skills of Squeak E. Clean, to help develop and execute a fresh new rendition of the Nat King Cole classic ‘I Got Love’ in a charming, multi-generation-appealing video.

Take a look at both the English and Spanish version and you will immediately be drawn in by the visuals, the music, and the message.

I Got Love is spot on, and that’s why Reel Chicago has made this our Reel Ad of the Week.

The campaign media plan includes online video, CTV, local broadcast, streaming audio, digital, digital OOH, social and search.

1o8 additionally partnered with multicultural marketing experts PACO Collective to develop a bilingual campaign, accessible to the diverse Latinx community in Illinois. All communications are in both Spanish and English, so Illinois families can quickly and efficiently find the right providers and resources.

The campaign debuts under the auspices of the Office of Governor J. B. Pritzker and lets residents know that affordable early childhood education and care is available to Illinois families. Illinois Cares for Kids is a place parents, grandparents, caretakers, teachers, and childcare providers can access all things related to early childhood in Illinois.

”Affordable childcare and learning early opportunities are essential to setting children on the path of success,” said Governor JB Pritzker. “We want every family in Illinois to feel empowered to find safe, affordable options for the children in their care, and the ‘I Got Love’ campaign will help give them the resources to do so.”

“1o8 was thrilled to participate in bringing this worthy assignment to life for INCCRRA and the Governor’s Office. And we were able to invite some amazing local partners to help.” Jen Bills, Executive Creative Director, 1o8.

I Got Love was a natural vehicle to musically convey the message that Illinois is full of people who care. Plus, Nat King Cole has roots in Illinois, having gained early fame as a piano player while living at 4023 South Vincennes Avenue in Chicago. The song expresses the core tenet of the Illinois Cares for Kids program, while the whimsical, colorful animations bring the message to life in a charming, welcoming video.

Creative Credits

Client: Illinois Network of Child Care Resource and Referral Agencies

Campaign Title: I Got Love

Agency: 1o8 Agency

Agency Location: Chicago, IL

1o8 Agency

Founder – Aalap Shah

President – Joe Valentine

Executive Creative Director – Jen Bills

Creative Director – Noel Margonza

Creative Director – Alexandra Zajac

Senior Art Director – Fernando Augusto

Brand Strategist – Charlotte Weller

Head of Client Management – Teresa Kuruvilla

Account Supervisor – Gabi Nonneman

Producer – Jenny Napier

Producer – Krisi Olivero

Paid Media Specialist – Antonio Aguirre

SEO Specialist – David James

Email Marketing Director – Brienne Jepkema 

Motion Design Studio – Sarofsky

Music Production – Squeak E. Clean Studios

Multicultural Marketing Consultants – PACO Collective

Sign Up: Stay on top of the latest film, TV, advertising, entertainment and production news! Sign up for our free elert here.