Squeak E. Clean promotes composer Julie B Nichols to Creative Director

Global creative audio network Squeak E. Clean Studios has promoted Julie B Nichols to Creative Director after two years as a senior composer with the company. A renowned Chicago-based composer, songwriter, director and producer, Nichols has over a decade of experience as a well-rounded musician composing across commercials, film, live theater and her with band The Chicago Soul … Continue reading “Squeak E. Clean promotes composer Julie B Nichols to Creative Director”

Squeak E. Clean signs with Milktoast as East Coast rep

Global creative audio network Squeak E. Clean Studios has signed with MilkToast for East Coast sales representation. Led by founder Philip Fox-Mills and partner Jake Strom, MilkToast is a creative management firm doing things a bit differently. Squeak E. Clean Studios will join their current roster that includes Cadence Films, Camp David, Emerald Pictures, Furlined, HELO, Hey Wonderful, Preymaker, RSA Films and … Continue reading “Squeak E. Clean signs with Milktoast as East Coast rep”

Squeak E. Clean adds Chris Clark as Executive Producer

International creative audio network Squeak E. Clean Studios has added former Leo Burnett Director of Music Chris Clark as Executive Producer of their Chicago studio. A highly accomplished Director and Music Supervisor, Clark comes to Squeak E. Clean following 11 years as global music lead at Leo Burnett Chicago. Clark will leverage his expertise spanning … Continue reading “Squeak E. Clean adds Chris Clark as Executive Producer”

CD Justin Hori returns to Squeak E. Clean Studios

International creative audio network Squeak E. Clean Studios welcomes Justin Hori back as a Creative Director out of the Chicago office. A talented composer, Hori has developed a knack for crafting poignant, contemporary audio stylings for branded content, crafting original music for award-winning projects with such top clients as Apple, Reebok, Adidas, Volkswagen and Budweiser, … Continue reading “CD Justin Hori returns to Squeak E. Clean Studios”

Squeak E Clean Chicago adds Angelina Phengphong

Global creative audio network Squeak E. Clean Studios has added Angelina Phengphong as Senior Post Producer out of its Chicago studio. Formerly serving as a Senior Producer in Squeak E. Clean Studios’ Sydney location, Phengphong made the move to expand the company’s post offerings across its three U.S. studios. Having spent four years at Nylon Studios before the company … Continue reading “Squeak E Clean Chicago adds Angelina Phengphong”

Tequila Herradura rebranded in Energy BBDO campaign

Tequila Herradura launches its first-ever global campaign, “Extraordinary Awaits,” with a rebranded image and new :30 film. In a category that has become repetitive and expected, Tequila Herradura aims to carve out its unique position. In this new campaign, the 150-year-old tequila brand highlights the extraordinary possibilities that await when you try this world class … Continue reading “Tequila Herradura rebranded in Energy BBDO campaign”

Gov. Pritzker Launches ‘Healthy Holidays to You’

With a new wave of COVID-19 sweeping the nation and concerning trends here in Illinois, Governor JB Pritzker launched a new awareness campaign. ‘Healthy Holidays to You’ created by O’Keefe Reinhard & Paul encourages residents to take safety precautions throughout the upcoming holiday season to protect themselves and their families — and ultimately save lives.  The Illinois … Continue reading “Gov. Pritzker Launches ‘Healthy Holidays to You’”

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotional context. The brand defies conventions by leaning into the feelings of irritability and frustration that arise from occasional constipation, helping consumers see gut health in a whole new light. Through … Continue reading “MiraLAX unveils ‘Gutlightenment’ campaign by BBDO”

Director Paul Stone joins mountain of talent at Backyard

Bi-coastal commercial director and documentary filmmaker, Paul Stone, known for his visually striking and honest storytelling, has joined the roster at Backyard.  Paul’s contemporary and intimate style of filmmaking combines an authentic, documentary sensibility with a highly polished cinematic feel.  He has directed commercials and content for many brands, notably Airbnb, Verizon, P&G, Fidelity Investments, PNC Bank, DeWalt, American Family … Continue reading “Director Paul Stone joins mountain of talent at Backyard”

Move over Taco Tuesday… here comes WEGGSDAY!

Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled “Wednesday Is Officially WEGGSDAY!,” has been created to hilariously introduce the concept. The animated video also highlights the versatility of eggs, reminding consumers that eggs are an incredible meal solution … Continue reading “Move over Taco Tuesday… here comes WEGGSDAY!”

Human brings audio expertise to Chicago

The agency’s new West Loop studio and office will be led by veteran Creative Director Justin Hori Human pushes its industry-leading talents into fresh territories, joining the robust Chicago creative market with a new West Loop studio and office under the leadership of veteran composer/producer Justin Hori. Complemented by offices in New York, Los Angeles, … Continue reading “Human brings audio expertise to Chicago”

The Chicago advertising connection to ‘Space Jam’

LeBron James scores off an assist from a Windy City boutique that launched Michael Jordan’s off-court media stardom In many ways, the thrill ignited by LeBron James’ decision to produce a Space Jam sequel started in suburban Oak Park, IL, nearly three decades ago. That was where, in 1992, Chicago-based Creative Director Bernie Pitzel heard … Continue reading “The Chicago advertising connection to ‘Space Jam’”

Leo Burnett and Special K “own” RAW this week

Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.

That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.

It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.

That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.