designs our life
And you thought Havas only did amazing installations. The Chicago agency has kicked off a new advertising campaign for North Olmsted, Ohio-based Moen that can only be described as dramatic and beautiful.
You know, just like water can be.
The #1 faucet brand in North America and Havas Chicago have created a fully-integrated campaign that leans into the insight — water designs our life.
Their take is that water carves our earth, shapes our life, and informs our behavior on a daily basis. With a new :60-second spot, a :30-second cut down and :15 online videos directed by Bjorn Ruhmann of Smuggler, Moen celebrates water as an awesome force of nature that is often overlooked and taken for granted and asks us to see it in a new way.
These spots kick-off the advertising and brand campaign, followed larger initiatives where Moen is shifting the focus of how people think about water in the category. Take a look a the :60 below:
In the :15 below, Moen shifts the focus and ties and how water is specifically related to each of their products. Here, Moen effortlessly tells a tale of water having a mind of its own and then tying it to their full line of MotionSense Touchless Faucets, making it possible to interact with water on our terms. With a simple wave of the hand
In this :15 online video, we are told water has always decided when it starts and stops. Now, with “U by Moen,” that decision is up to us. Smart home technology and a digital display allows you to pause your water at the perfect temperature, so when you’re ready, it is too
According to a spokeswoman, Moen even looked at its own category leadership in a new way. It found that just in the United States, more than 1.5 trillion gallons of fresh water flow through Moen products each year.
The spots truly deliver in a dramatic and elegant way. Now I can’t wait to take a shower!
Creative Agency: Havas Chicago
Chief Creative Officer, N.A: JASON PETERSON
Executive Creative Director: PAUL HIRSCH
Group Creative Director: JON ECKMAN, JOHN NUSSBAUM
Copywriter(s) CHELSEA BERGER
Co-Head of Production, N.A: DAVE EVANS
Executive Producer: BRIGETTE WHISNANT
Senior Producer: DEJA VON ENDE
Sr. Business Affairs Manager: BONNIE HAMILTON
Account Director: MARISSA JAECKEL
Group Account Director: AMY MERCHANT
Senior Account Executive: MELISSA GILDNER
Production Company: SMUGGLER
Director: BJORN RUHMANN
Executive Producer: ALLISON KUNZMAN
Line Producer: ROB STARK
Photographer: JUSTIN BROWN
Editorial Company: WHITE HOUSE POST
Sr. Editor: MATTHEW WOOD
Sr. Audio Engineer: DAVID GERBOSI, ANOTHER COUNTRY
KRISTIN ANGLETTI (WHITEHOUSE)
TIM KONN (ANOTHER COUNTRY)
Post Producer: JAMIE HOSKINS, FRAMESTORE
Post Production: Framestore
Managing Director: Krystina Wilson
Head of Production: Raven Sia
Creative Director: Alex Thomas
Producer: Jamie Hoskins
:VFX Supervisor: Julian Ford
Flame Lead: Luca Pelegatta
Flame Artists: Krysten Richardson, Greg Gaskins
Nuke Lead: Chris Beers
Nuke Artist: Matt Doll
Nuke Artists: Xuechu Zhang, Jacob Dailey
VFX Editor: Jonathan Lewis
Colorist: Edwin Metternich
Colorist, company: TOBY TOMKINS, CHEAT
Music Composer, Company: MITCHELL TANNER, SOUNDTREE, LONDON
Source: Havas Chicago
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello10.