Havas launches elegant new campaign for Moen

Water: "giving our lives purpose"

Water: “giving our lives purpose”


Moen celebrates
how water
designs our life
with four
product-focused spots


And you thought Havas only did amazing installations. The Chicago agency has kicked off a new advertising campaign for North Olmsted, Ohio-based Moen that can only be described as dramatic and beautiful.

You know, just like water can be.

The #1 faucet brand in North America and Havas Chicago have created a fully-integrated campaign that leans into the insight — water designs our life.

Their take is that water carves our earth, shapes our life, and informs our behavior on a daily basis. With a new :60-second spot, a :30-second cut down and :15 online videos directed by Bjorn Ruhmann of Smuggler, Moen celebrates water as an awesome force of nature that is often overlooked and taken for granted and asks us to see it in a new way.

These spots kick-off the advertising and brand campaign, followed larger initiatives where Moen is shifting the focus of how people think about water in the category. Take a look a the :60 below:



In the :15 below, Moen shifts the focus and ties and how water is specifically related to each of their products. Here, Moen effortlessly tells a tale of water having a mind of its own and then tying it to their full line of MotionSense Touchless Faucets, making it possible to interact with water on our terms. With a simple wave of the hand



In this :15 online video, we are told water has always decided when it starts and stops. Now, with “U by Moen,” that decision is up to us. Smart home technology and a digital display allows you to pause your water at the perfect temperature, so when you’re ready, it is too



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According to a spokeswoman, Moen even looked at its own category leadership in a new way. It found that just in the United States, more than 1.5 trillion gallons of fresh water flow through Moen products each year.

The spots truly deliver in a dramatic and elegant way. Now I can’t wait to take a shower!

Client: Moen

Creative Agency: Havas Chicago
   Chief Creative Officer, N.A: JASON PETERSON
   Executive Creative Director: PAUL HIRSCH
   Group Creative Director: JON ECKMAN, JOHN NUSSBAUM
   Copywriter(s) CHELSEA BERGER
   Co-Head of Production, N.A: DAVE EVANS
   Executive Producer: BRIGETTE WHISNANT
   Senior Producer: DEJA VON ENDE
   Sr. Business Affairs Manager: BONNIE HAMILTON
   Account Director: MARISSA JAECKEL
   Group Account Director: AMY MERCHANT
   Senior Account Executive: MELISSA GILDNER

Production Company: SMUGGLER
   Director: BJORN RUHMANN
   Executive Producer: ALLISON KUNZMAN
   Line Producer: ROB STARK
   Photographer: JUSTIN BROWN

Editorial Company: WHITE HOUSE POST
   Sr. Editor: MATTHEW WOOD
Executive Producers:

Post Production: Framestore
   Managing Director: Krystina Wilson
   Head of Production: Raven Sia
   Creative Director: Alex Thomas
   Producer: Jamie Hoskins
  &nbsp:VFX Supervisor: Julian Ford
   Flame Lead: Luca Pelegatta
   Flame Artists: Krysten Richardson, Greg Gaskins
   Nuke Lead: Chris Beers
   Nuke Artist: Matt Doll
   Nuke Artists: Xuechu Zhang, Jacob Dailey
   VFX Editor: Jonathan Lewis
   Colorist: Edwin Metternich

Colorist, company: TOBY TOMKINS, CHEAT


Source: Havas Chicago

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.