In a strategic move to bolster its creative leadership, FCB has named Andrés Ordóñez as its new Global Chief Creative Officer.
This transition follows the shift of Susan Credle, the former Global Chief Creative Officer, who now assumes the role of creative advisor for FCB’s parent company, Interpublic Group of Cos.
The appointment of Ordóñez, who previously served as the Chief Creative Officer at FCB’s Chicago office, signifies the agency’s commitment to fostering creativity and driving business growth on a global scale. With an illustrious career marked by innovative campaigns and client wins, Ordóñez brings a wealth of experience and a fresh perspective to his new role.
During his tenure at FCB Chicago, which commenced in 2019, Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio. His strategic leadership and ability to forge strong client relationships have been instrumental in positioning FCB as a creative powerhouse in the industry.
In his new capacity, Ordóñez aims to strengthen FCB’s global network and reinforce the pivotal role of creativity in driving business success. Collaborating closely with Tyler Turnbull, the Global CEO of FCB, Ordóñez intends to cultivate a diverse and inclusive creative environment that fosters innovation and excellence.
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Reflecting on his vision for FCB’s creative direction, Ordóñez emphasized the importance of diversity in talent and perspectives. He underscored the agency’s commitment to embracing new ideas and pushing the boundaries of creativity to deliver impactful campaigns that resonate with audiences worldwide.
Ordóñez’s appointment comes at a transformative juncture for FCB, as the agency seeks to evolve its creative capabilities and adapt to the changing dynamics of the advertising landscape. With his proven track record of success and unwavering dedication to creative excellence, Ordóñez is poised to lead FCB’s global creative endeavors into a new era of innovation and growth.
AdAge broke the news.
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