CHICAGO MADE, SPORTS

Enterprise turns corner kicks into chances to win a car

By Reel Chicago
June 17, 2026

Enterprise is giving soccer fans a reason to watch every corner kick a little more closely. The brand’s new #OnEveryCorner campaign, created with BBDO New York, turns one of the sport’s most suspenseful pauses into a real-time chance to win a car. When a corner kick is called during tournament play, fans can post on X for a chance to win if the corner results in a qualifying goal.

The mechanic is simple, but the scale is significant. With more than 1,000 corner kicks projected over five weeks of play, Enterprise is turning a recurring part of the match into a repeatable brand moment that fits naturally into the way fans already watch live sports.

From June 11 to July 19, 2026, fans in the U.S., Canada, the U.K., Ireland, Germany, France, and Spain can post #OnEveryCorner, #Sweepstakes, and tag @Enterprise when the referee calls an official corner kick. Fans can also enter a separate free drawing throughout the tournament at OnEveryCorner.com.

The idea connects Enterprise’s brand positioning around being nearby, reliable, and present in communities with one of soccer’s most recognizable moments: the corner. Rather than interrupting the match, the campaign gives fans a way to participate during a moment when attention is already focused.

The social-first activation was developed with partners UM and Weber Shandwick and is supported by linear TV, streaming placements, creator partnerships, a custom X integration, and out-of-home placements on actual corners in tournament host cities, including Boston, Dallas, Los Angeles, Miami, and Toronto. The campaign will also show up in fan viewing markets including Paris, Madrid, Berlin, London, and Marseille.

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What makes the program distinct is the specificity of the participation window. Enterprise is not asking fans to engage around a final score, full match, or general tournament moment. It is building the sweepstakes around the brief stretch between a corner kick being called and a corner kick goal being scored.

Behind the simple fan action is a custom technology system connecting live match data, X entry capture and sweepstakes logic in real time. Across 104 matches, the system must account for live tournament data, timely social engagement, sweepstakes infrastructure, and international compliance. Watch below:

The campaign also includes a talent component. Enterprise has partnered with Rob Mac, the Emmy-winning producer, entrepreneur, actor, and co-chairman of Wrexham A.F.C., to help bring the idea to life through fan-focused content and real-time engagement throughout the tournament.

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The brand is also working with former footballers across European markets to add credibility and local relevance through earned media and content creation. The roster includes Joe Cole, Gaizka Mendieta, Marcel Desailly and Thomas Häßler.

Enterprise is extending the idea internally as well through Corner Kick Community Grants, awarding grants to select nonprofit organizations for every qualifying corner kick goal scored, up to $500,000 in total.

“As a global mobility leader, Enterprise’s real magic is being a reliable fixture in thousands of local communities. They pride themselves on being in your corner, on your corner. Rather than just say it, we wanted to connect fans directly to it,” said Stu Mair, executive creative director of BBDO New York. “With a stage like this, you usually hope to carve out one big moment for your brand. With #OnEveryCorner, we’re turning each of the thousand estimated corner kicks into a big moment for Enterprise. We’re excited to watch fans jump in.”

Kyle Sanborn, vice president of global brand and marketing strategy at Enterprise Mobility, said the campaign connects the sport’s drama to the company’s broader mobility promise.

“Corner kicks are some of the most decisive plays in the game, defined by preparation, timing and opportunity,” Sanborn said. “This program brings the moment to life for fans, while reinforcing what Enterprise delivers every day: reliable mobility solutions when and where they are needed.”

For Enterprise, #OnEveryCorner gives the brand a way to participate in the tournament without forcing itself into the action. It takes a familiar part of soccer, ties it directly to the brand’s identity and gives fans a reason to react the second the ball heads to the corner.

CREDITS:

BRAND: Enterprise

AGENCY: BBDO New York