DoorDash is doubling down on its efforts to attract new Dashers with a fresh ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio, Superette. The ad, titled “Unexpected Things,” is the latest installment in the “Your Door To More” brand platform campaign, which launched in May 2024.
The new 30-second spot focuses on a relatable issue faced by many potential gig workers: the sudden, unforeseen expenses that can strain finances. Whether it’s a medical bill, a home repair, or any other unexpected cost, these expenses can be difficult to cover with just a primary job. DoorDash presents itself as a solution, offering a flexible way to earn extra money whenever these surprises occur.
In the ad, a Dasher is confronted with a familiar problem—a medical expense for a beloved pet. Thanks to the income they generate through DoorDash, they’re able to quickly secure the necessary funds and restore normalcy to their life. The ad underscores the ease and flexibility of delivering with DoorDash, making it an appealing option for those needing quick cash. Watch below:
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Julio D’Alfonso, Superette Group Creative Director, explained, “At some point in life, we can all relate to that panic that creeps in when an expense just pops up out of nowhere, and you’re not sure how you’re going to pull it off. Whether it’s a home repair, a family event, or if your beloved pet teacup pig happened to accidentally swallow your house keys, delivering with DoorDash is an easy way to offset that and get things back on track.”
The campaign continues the fast-paced style introduced in the previous spot, “Other Commitments,” which highlighted a working mom balancing her responsibilities thanks to DoorDash’s flexible work opportunities. The new ad tells its story with charm while visually integrating DoorDash’s benefits into the narrative.
Produced by Furlined and directed by Paco Cruz, also known as PACO, the campaign will be featured across streaming services and social platforms, with an extension into Canada.
CREDITS:
BRAND: DoorDash, Inc.
- Group Creative Director: Julio D’Alfonso
- Brand Marketing Lead: William de Ryk
- Manager, Creative Growth Strategy: Lila Abramson
- Business Lead: Josh Lyberger
- Brand Supervisor: Arika Jeter
AGENCY: QUALITY MEATS
- Chief Creative Officers: Brian Siedband & Gordy Sang
- Creative Directors: Jamie Stark & Maxx Delaney
- Head of Production: Autumn Childress
- Executive Producer: Cate McManus
- Account Director: Chloe Sloofman
- Business Affairs: Nikki Balekjian
PRODUCTION COMPANY: Furlined
- Executive Producer: David Thorne
- Line Producer: Jill Sartore
- Director: PACO
- DP: Max Goldman
- Casting: Kirsten DeWolfe Casting & Alyson Horn Casting
EDIT: Work Editorial
- Executive Producer: Remy Foxx
- Post Producer: Rebecca Baker
- Editor: Niles Howard
- Assistant Editor – Jake Nokovic
- Colorist: Ricky Gausis
- Post Producer: Phoebe Torsilieri
VFX / ONLINE/CONFORM/FINISH: TrafiK
- Finishing Producer: Stephanie Allis
- VFX Artist: Sean Anderson
- Music: Squeak E Clean
- Composer: TBC
- Sound Design & Mix: Dusty Albertz
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