The first Orkin campaign from AOR DDB Chicago is hilarious. The theme — The Best in Pests.
When you have pests, call in a pro… the right pro. DDB Chicago uses humor to show the difference between a ‘pro’ and an Orkin Pro by bringing in professional Tennis pro Rianna Valdes to swat mosquitoes, Fishing pro Ben Milliken to lure termites, and Dance pro Owen Luebbers to, well, tap dance on ants of course. This brand relaunch features three 30-second spots, and for making me laugh three times, this campaign is our Reel Ad of the Week.
The new campaign replaces the Orkin Man with the title Orkin Pro, for a refreshing gender-neutral update.
DDB Chicago ECD John Hansa said: “Orkin has been the leader in pest control for years, and we wanted to give the techs an upgrade – a new identity that embodies the brands expertise.”
This is the first brand campaign for Orkin by DDB Chicago since the agency won its strategic business and creative agency of record earlier this year.
ALSO READ: Orkin Selects DDB Chicago as Strategic Business and Creative Partner
CLIENT
CLIENT: Orkin
VP MARKETING: Cam Glover
MARKETING DIRECTOR: Brian Harrison
AGENCY
CREATIVE AGENCY: DDB Chicago
CHIEF CREATIVE OFFICER: Rodrigo Jatene
EXECUTIVE CREATIVE DIRECTOR: John Hansa
ASSOCIATE CREATIVE DIRECTOR: Allison Bulow
ASSOCIATE CREATIVE DIRECTOR: Kristen Manias
CHIEF EXECUTIVE OFFICER: Andrea Diquez
VP, GROUP BUSINESS DIRECTOR: Jason VanDenBrook
ACCOUNT DIRECTOR: Alexis Fowler
CHIEF STRATEGY OFFICER: Milo Chao
STRATEGY DIRECTOR: Allison Canagasaby
HEAD OF PRODUCTION: Matt Blitz
MANAGER OF PRODUCTION OPERATIONS: Kevin Byrdak
TALENT MANAGER: Abby Friedman
PROJECT MANAGEMENT DIRECTOR: Reseda Westbrook
#reeladoftheweek #DDBchicago #Orkin
