Cramer-Krasselt (C-K), one of the nation’s largest independent creative and data-driven agencies, is making some significant investments to further define its unique model of taking integration to a whole new level of interconnection. Brian Nienhaus has been tapped to head that effort as the EVP, Managing Director of the Chicago headquarters.
Those familiar with Brian know of his extensive experience in New York, Dallas, San Francisco and Chicago, where he has run and won many major clients like AT&T, McDonald’s, J&J and more, for agencies ranging from BBDO and Digitas to holding companies like Omnicom, IPG and WPP. Within that ten-year career he was also asked as president to launch two highly integrated agencies from scratch for Omnicom, including We Are Unlimited with 200 employees and Velocity with over 60.
Most recently he led the Engagement & Development program for the 4A’s, identifying and consulting with large and small agencies to build successful modern agency models.
“Brian is a great leader with a great track record. He will also be a great fit for enriching the culture of C-K, its people and our clients. He left C-K nearly a dozen years ago to further his reputation, and we are delighted to have him back on our team,” said Karen Seamen, president and COO. “Brian has built a record for combining a team-oriented, client-centric approach with a fierce desire to win. Luckily for us he is also a really nice guy and will be an intricate part of the leadership team. And together there will be more to come.”
“It feels great to be back home again at C-K,” noted Nienhaus. “My experience, whether it was in building large, multi-layered account teams, or putting together integrated agencies literally from scratch, or what I consider a master class in consulting with agencies in my capacity at the 4A’s, will help me contribute to the rich, creatively iconic legacy and consistent success of C-K. We will definitely be on the hunt for even more growth.”
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