Chicago’s Two Sides launches ‘Love Paper’ Campaign

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Two Sides North American ‘Love Paper’ campaign says ‘go green, go paperless’ is not always the way to go.


Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging.

The centerpiece of the campaign is a consumer-friendly website, Love Paper where the click of a mouse reveals surprising facts about how print and paper products contribute to a sustainable future for us all.

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“As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions,” says Two Sides North America President Phil Riebel.

“But all too often, they have little more than unsubstantiated marketing claims like ‘go green, go paperless’ or ‘going paperless saves trees’ to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustainability of print and paper products from a wide variety of trusted sources.”

Chicago based, Two Sides North America, Inc. is an independent, non-profit organization that promotes the sustainability of the Graphic Communications and Paper-based Packaging value chain and dispels common environmental misperceptions about paper products. 

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