Chicago creatives may be social distancing and shut in due to the coronavirus COVID-19 pandemic, but their creativity is not shut down. If anything, the Reel Chicago team has seen over the last six weeks sparks of creativity whether it’s D-Nice throwing virtual dance parties on his Instagram or Energy BBDO creating a fabulous Uncle Ben’s spot in five days from the director’s home. We can add to the list creatives Jonny Arcila & Blase Mnich.
The two have come together and created positivity-inspired Instagram filters that promote the practice of Social Distancing.
Called “Share the Distance,” it is the duo’s take on “which ___ are you?” filters. But instead of Disney or Tiger King characters, theirs features people you can help by social distancing.
These include healthcare workers, educators or your best friend. The filter encourages users to keep social distancing for these people by encouraging them to think about who they are social distancing for. See below:
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We know it’s hard but we’ve made so much progress. Let’s stand together and not take a step back. #ShareTheDistance and show everyone who you’re distancing for. . . #covid19 #socialdistancing #socialdistance #motivation #essentialworkers #helpnurses #inspo #stayhome #creativity #Igfilter #instagramfilter #instagram #causemarketing #probono
Little did they know that people would start protesting and calling for the reopening of the country in anger, lashing out at the government and healthcare workers that are trying to help them.
Since launching, the two have been getting some people using and sharing the filter and we started sharing their stories.