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Reel Chicago

Category: Lewis Lazare

Groupon’s first in-house ads disappointingly mundane
  • Lewis Lazare

Groupon’s first in-house ads disappointingly mundane

By Lewis Lazare Oct 25, 2011
A major moment of reckoning is coming for Chicago’s very own tech darling (at least for now). Yes, we refer to Groupon, the online discount coupon company founded by former No...
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DDB missed chance to keep Bud Light before the ax fell
  • Lewis Lazare

DDB missed chance to keep Bud Light before the ax fell

By Lewis Lazare Oct 20, 2011
It has been said one can tell much about a man’s character from the way he handles defeat. If this is so — and we most assuredly believe it to be — then the image that DDB...
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Modesto and Immesoete bring new spirit to Marc USA
  • Lewis Lazare

Modesto and Immesoete bring new spirit to Marc USA

By Lewis Lazare Oct 18, 2011
So now we know.  After months of waiting and wondering where Mark Modesto would turn up, it turns out he has landed just a short distance from DraftFCB, the shop from which...
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Walgreens’ ‘Ellen and Edith’ spot eases flu shot pain
  • Lewis Lazare

Walgreens’ ‘Ellen and Edith’ spot eases flu shot pain

By Lewis Lazare Oct 13, 2011
And you thought the world was full of them?  Well, think again.When we inquired about the making of the latest Walgreens flu shot spot, aptly titled  “Ellen and Edit...
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New Yawker Rosie’s show leaves a lot to be desired
  • Lewis Lazare

New Yawker Rosie’s show leaves a lot to be desired

By Lewis Lazare Oct 13, 2011
Rosie O’Donnell, the VERY New Yawky talk show host unveiled her new talk-and-whatever fest, “The Rosie Show,” on OWN, the Oprah Winfrey Network, this week. “The Rosie Sh...
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“Limelight” nightclub doc also a lesson in marketing
  • Lewis Lazare

“Limelight” nightclub doc also a lesson in marketing

By Lewis Lazare Oct 11, 2011
You really had to be there — to appreciate fully the new documentary film about fallen nightclub magnate Peter Gatien titled “Limelight, the Rise and Fall of New York’s G...
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Quinn names savvy marketer Michael Jones Lottery head
  • Lewis Lazare

Quinn names savvy marketer Michael Jones Lottery head

By Lewis Lazare Oct 6, 2011
Yes, dear readers, miracles do happen.  Even, much to our amazement, in Illinois state government. Certainly one of the biggest miracles in the recent history of this state...
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CSNC sends message in new ‘Fans Best Friend’ spots
  • Lewis Lazare

CSNC sends message in new ‘Fans Best Friend’ spots

By Lewis Lazare Oct 6, 2011
It might not have been fully apparent in Comcast SportsNet Chicago’s joke-filled “Fan’s Best Friend”-themed advertising to date.But the message is clear — very clear ...
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Sgar Shah heads DDB’s new project management service
  • Lewis Lazare

Sgar Shah heads DDB’s new project management service

By Lewis Lazare Oct 4, 2011
DDB/Chicago is adding a new function to its lineup of services:  Project management.  This week the agency said it has brought on board Sagar Shah, an alum of Crispin ...
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Element 79/Harris Bank’s new spot campaign a winner
  • Lewis Lazare

Element 79/Harris Bank’s new spot campaign a winner

By Lewis Lazare Oct 4, 2011
The parting of ways between client and ad agency has become an all too common occurrence in the ad industry. It’s quite possible the new “Helpful Steps” campaign launching...
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Props to Schafer Condon for take on mortgage help PSA
  • Lewis Lazare

Props to Schafer Condon for take on mortgage help PSA

By Lewis Lazare Sep 29, 2011
The most effective TV commercials typically start with a strong, pertinent visual hook.  Ideally, that visual is supported by strong copywriting and all the other little de...
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Independent River North Group’s 4 units are thriving
  • Lewis Lazare

Independent River North Group’s 4 units are thriving

By Lewis Lazare Sep 29, 2011
For years the advertising industry has struggled in the grip of infamous holding companies such as IPG, WPP and Publicis.  Without question, these global conglomerates have...
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Gibson’s Gertrude expands space, clients
  • Lewis Lazare

Gibson’s Gertrude expands space, clients

By Lewis Lazare Sep 27, 2011
Gertrude has made a move. Yes, the six-year-old ad agency founded and run by the ever-upbeat, ever-expansion-oriented Otis Gibson threw open the doors of its colorful, eclectica...
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DraftFCB’s Dow teaser ad labeled ‘mathematical poem’
  • Lewis Lazare

DraftFCB’s Dow teaser ad labeled ‘mathematical poem’

By Lewis Lazare Sep 22, 2011
Tease. Tease. Tease.  It’s a familiar tactic in the advertising industry to whet the public’s appetite for what’s to come.  And DraftFCB/Chicago is doing just th...
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Tilford, Fassnacht face Draftfcb post SCJ challenges
  • Lewis Lazare

Tilford, Fassnacht face Draftfcb post SCJ challenges

By Lewis Lazare Sep 20, 2011
Have you heard about Todd Tilford’s little red book?  Well, truth be told, it’s not so little. But it is red.According to Tilford, DraftFCB/Chicago’s new chief creati...
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Lyric Opera seeks new fans with massive ad campaign
  • Lewis Lazare

Lyric Opera seeks new fans with massive ad campaign

By Lewis Lazare Sep 15, 2011
Perhaps no major Chicago arts institution is more tradition-bound than the world-renowned Lyric Opera of Chicago, which soon will turn 60. In many ways opera is an art of ritual...
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Ratings will tell if Cooper can fill Oprah’s shoes
  • Lewis Lazare

Ratings will tell if Cooper can fill Oprah’s shoes

By Lewis Lazare Sep 13, 2011
On Monday, Chicagoans got their first taste of what has been pegged as a different Anderson Cooper.  This is supposed to be the Cooper who hopes to fill — at least partia...
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New BBDO Lottery spot involves giant jar of marbles
  • Lewis Lazare

New BBDO Lottery spot involves giant jar of marbles

By Lewis Lazare Sep 8, 2011
Energy BBDO/Chicago is about to unveil a major ad campaign for the Illinois Lottery’s new “Cash Spectacular” game.   The new game will award 7.6 million prizes ...
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Energy BBDO’s big new accounts just keep coming
  • Lewis Lazare

Energy BBDO’s big new accounts just keep coming

By Lewis Lazare Sep 8, 2011
We noticed it from a distance.  Energy BBDO/Chicago CEO Tonise Paul had a little extra spring in her step as she approached her table Wednesday at the very clubby Shaw’s ...
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Same old same old with new Burger King spots
  • Lewis Lazare

Same old same old with new Burger King spots

By Lewis Lazare Sep 6, 2011
This is what worries us. McGarryBowen, with offices in New York and Chicago, in recent months has been pegged a super hot ad agency by marketing media reporters (ourselves inclu...
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