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Reel Chicago

Category: Lewis Lazare

NY-based Rokkan opens branch here with staff of six
  • Lewis Lazare

NY-based Rokkan opens branch here with staff of six

By Lewis Lazare Feb 7, 2013
They always come in to town with expectations.  Great expectations that they will do great things.  Make a mark in Chicago.  Expand their footprint.  All the...
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Bud’s Super Bowl spot could’ve killed but was so so
  • Lewis Lazare

Bud’s Super Bowl spot could’ve killed but was so so

By Lewis Lazare Feb 5, 2013
Super Bowl 2013 is history.   A game that began looking as if it would be a rout, ended a thrilling — dare we say unforgettable — football game. But how about the 2013 ...
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Andy Richter directs Lottery big payoff spots here
  • Lewis Lazare

Andy Richter directs Lottery big payoff spots here

By Lewis Lazare Jan 31, 2013
Can it only have been a year since Downtown Partners/Chicago began working on the Illinois Lottery account? My, how time flies. And how dramatically so much has changed — for ...
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GSD&M, makes waves of change for Walgreens
  • Lewis Lazare

GSD&M, makes waves of change for Walgreens

By Lewis Lazare Jan 29, 2013
Who hasn’t noticed?   Walgreens is undergoing a major sea change.  A sea change in operations.  A sea change in image.  And most definitely a sea change in...
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Sears Optical sees fresh approach to storytelling
  • Lewis Lazare

Sears Optical sees fresh approach to storytelling

By Lewis Lazare Jan 24, 2013
It’s a basic axiom.  If advertising campaigns don’t get refreshed, they usually get stale.  And when ad campaigns become stale, that usually means consumers become...
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SCC’s ‘world’s biggest spot’ not an idle boast
  • Lewis Lazare

SCC’s ‘world’s biggest spot’ not an idle boast

By Lewis Lazare Jan 23, 2013
It certainly cannot claim to be the world’s largest ad agency.  Or even the largest in Chicago.  But no matter.  Schafer Condon Carter/Chicago can now boast of ...
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C-K adds chef’s favorite Vitamix to new business mix
  • Lewis Lazare

C-K adds chef’s favorite Vitamix to new business mix

By Lewis Lazare Jan 22, 2013
Just when things seem darkest, a ray of light often materializes to indicate all is not lost.   And sure enough, that is what has happened at Cramer-Krasselt/Chicago. ...
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ESW wins new accounts, adds staff, plans rebranding
  • Lewis Lazare

ESW wins new accounts, adds staff, plans rebranding

By Lewis Lazare Jan 17, 2013
It isn’t always on our radar screen in quite the same way some other local ad shops are, but, as it turns out, there’s lots happening at ESW Partners/Chicago these days...
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Lyric Opera-SC improvs a box office hit
  • Lewis Lazare

Lyric Opera-SC improvs a box office hit

By Lewis Lazare Jan 15, 2013
Sands shift.  They shift under people.  They shift under institutions too.  Perhaps no cultural organization in Chicago has recognized just how much the sands are...
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Lottery spots exemplify best of Chicago advertising
  • Lewis Lazare

Lottery spots exemplify best of Chicago advertising

By Lewis Lazare Dec 20, 2012
It’s the eyes.  Yes, the eyes for sure.  How do we know the Illinois Lottery and its ad agency of record Downtown Partners/Chicago got this new round of very smart b...
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Despite great work, C-K faces Porsche ad review
  • Lewis Lazare

Despite great work, C-K faces Porsche ad review

By Lewis Lazare Dec 18, 2012
No rhyme. No reason. Ridiculous. Disgusting.  Welcome to the often impossible-to-fathom world of advertising.  Especially the world of advertising as it seems to play ...
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Gibson’s Gertrude: boutique with big ideas and heart
  • Lewis Lazare

Gibson’s Gertrude: boutique with big ideas and heart

By Lewis Lazare Dec 13, 2012
He doesn’t run the biggest ad shop in the Chicago. Not by any means. Nor the most highly publicized. But he has been a presence.  Dare we say a force of a somewhat differ...
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Does holiday spot say new life for Sears or last gasp?
  • Lewis Lazare

Does holiday spot say new life for Sears or last gasp?

Dec 11, 2012
Surprised? Yeah, we’ve been surprised by a lot of what Sears is up to, at least so far as its television marketing efforts are concerned. We’ve been surprised the most by ho...
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Much more required for Chicago to be hot ad center
  • Lewis Lazare

Much more required for Chicago to be hot ad center

By Lewis Lazare Dec 6, 2012
We dread it.  We shouldn’t, really.  Yet we always do. It’s time to ask the question that always rises to the top of the bin right about now:  What kind of ye...
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Beautiful new Lincoln MKZ car beautifully introduced
  • Lewis Lazare

Beautiful new Lincoln MKZ car beautifully introduced

By Lewis Lazare Dec 4, 2012
It’s rapidly becoming a lost art.  Very lost, at least within the world of marketing, which used to be such a magical, mystical, fun place to spend a while. We’re talki...
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Cubs hit a homer by naming local SCC their agency
  • Lewis Lazare

Cubs hit a homer by naming local SCC their agency

By Lewis Lazare Nov 29, 2012
Everyone knows s**t happens in the ad biz.  Sure.  But every now and then good stuff does too  And sometimes, when the stars are really aligned, several really go...
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Reinvented Lottery approach pays off in holiday spot
  • Lewis Lazare

Reinvented Lottery approach pays off in holiday spot

By Lewis Lazare Nov 27, 2012
Yes, we know.   By now, we know.  More than a year into the reinvention and resuscitation of the Illinois Lottery, it’s become clear that “anything’s possib...
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Y&R debuts perfectly pitched BMO Harris spot
  • Lewis Lazare

Y&R debuts perfectly pitched BMO Harris spot

By Lewis Lazare Nov 15, 2012
It was, for those who take a broader view of things, a bittersweet moment in Chicago advertising annals.  Yes, we’re talking about the debut this week of BMO Harris...
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Ch. 2 spots rebrand news as ‘Original Reporting’
  • Lewis Lazare

Ch. 2 spots rebrand news as ‘Original Reporting’

By Lewis Lazare Nov 13, 2012
If only it were so easy.  For four years — four long years — Jeff Kiernan has been trying to do the seemingly impossible.  Some might compare it to the ungodly tas...
More »
Savoring the details in DDB’s Milky Way print ad
  • Lewis Lazare

Savoring the details in DDB’s Milky Way print ad

By Lewis Lazare Nov 8, 2012
It’s the forgotten advertising form.  It gets no respect.  It’s probably going to go the way of the dinosaur before much more time has elapsed.  We just have ...
More »

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