The world may still never know. But it doesn’t hurt to ask again. Chicago-based Tootsie Roll Industries is bringing back one of candy’s most enduring mysteries with a remas...
Charlie Sheen is drinking beer but still retaining his sobriety. The actor has entered the non-alcoholic beer space with the launch of Wild AF, a brand he created with the Chic...
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear: in both f...
DenTek is tackling the teeth-grinding stress of fantasy football with Fantasy Guards, a cheeky new campaign led by FCB Chicago that turns league losses into legendary moments, ...
Chicago commuters got a little extra sparkle on their drive today when Old National Bank’s iconic Kennedy Expressway billboard lit up with a cheeky nod to Taylor Swift and Tr...
BetMGM has unveiled its first major brand repositioning, “Make it Legendary,” featuring Emmy- and Golden Globe-winning actor Jon Hamm. The sleek new campaign, created with ...
King’s Hawaiian is taking its signature softness from the bakery to the runway, well, the airport terminal, with its first-ever Softwear collection. Inspired by the pillowy t...
Some attractions thrill. Some inspire. The Skydeck Chicago, situated 1,353 feet above the city in the Willis Tower, aims to do both with its new campaign, Make Your Own Story....
From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler and Coors Banquet know firsthand what it takes to be the best in the West.
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Cottonelle has partnered with FCB to introduce a fresh campaign titled “Come Clean,” which takes a playful approach to connecting cleanliness with confidence. Rather than f...
Chicago Voyagers, a nonprofit empowering under-resourced youth through outdoor adventure therapy, is teaming up with award-winning creative agency Highdive to present The Futur...
Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behin...
After years of falling behind in the chicken wars, KFC is flipping the script—literally. With the help of Chicago-based agency Highdive, the fast-food giant is launching its ...
Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada D...
Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...
Schafer Condon Carter (SCC) is flexing its creative muscle with the launch of two national campaigns that elevate everyday brands into unforgettable moments. The independent Ch...
That’s the message behind the latest creative campaign from WeatherTech, developed by longtime agency partner Pinnacle Advertising. With three new spots rolling out nationwid...
As the world celebrated the historic election of Pope Leo XIV—the first American pope, born in Dalton, Illinois—Old National Bank celebrated in its own way: on Chicago's Ke...
With over 150 years of brewing history behind it, Coors Banquet is turning its gaze toward the future. The iconic beer brand has launched “Start Your Legacy,” a new campaig...
This Mother’s Day, Sandals Resorts is offering the ultimate luxury to moms everywhere—not flowers, not brunch, but something far more sacred: a nap.
In its latest creati...
