ADVERTISING Archives · Reel Chicago News

NEW WORK

Peroni and Giada De Laurentiis debut Italian Beer Ice

By Reel Chicago Jun 27, 2025

Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada D...

NEW WORK

Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook

By Reel Chicago Jun 24, 2025

Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...

Reel Ad of the Week

You are how you car in new surreal Turtle Wax campaign

By Reel Chicago Jun 22, 2025

This week, Turtle Wax, the legendary Lombard-based car care brand, rolled out You Are How You Car, a surreal and stylized global campaign that repositions car pride as a reflec...

Reel Ad of the Week

Choose Chicago launches the new Never Done. Never Outdone. campaign

By Reel Chicago Jun 18, 2025

Choose Chicago launched the new Never Done. Never Outdone. marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. ...

REEL BUSINESS

AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns

By Reel Chicago Jun 13, 2025

Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected eight 2025 college graduates and one rising senior for this year’s nextgenerATion summer in...

Reel Ad of the Week

Shaq, T-Pain & Bumblebee Roll into The General’s new campaign

By Reel Chicago Jun 11, 2025

The General Insurance just launched a blockbuster campaign—produced by local powerhouse Energy BBDO—featuring cultural heavyweights Shaquille O’Neal, T‑Pain, and even B...

NEW WORK

SCC helps GUM and SOLO stand out with new campaigns

By Reel Chicago Jun 9, 2025

Schafer Condon Carter (SCC) is flexing its creative muscle with the launch of two national campaigns that elevate everyday brands into unforgettable moments. The independent Ch...

ACCOUNT WINS

Taco Bell taps Quality Meats for new creative assignment

By Reel Chicago Jun 9, 2025

Taco Bell just made a spicy addition to its agency roster. Following a competitive review, the fast-food disruptor has selected Quality Meats to lead a fresh creative campaign ...

REEL BUSINESS

Picture North announces partnership with Shortlist Management

By Reel Chicago Jun 5, 2025

Creative production and post production house Picture North continues its strategic expansion through a new partnership with industry leaders Shortlist Management, who will now...

ACCOUNT WINS

Nespresso shifts global creative to Leo

By Reel Chicago Jun 5, 2025

Nespresso has named Publicis Groupe’s Leo as its new global creative agency of record, concluding an influential 19-year relationship with IPG’s McCann. The move comes afte...

NEW WORK

WeatherTech doubles down on U.S. manufacturing in campaign

By Reel Chicago Jun 3, 2025

That’s the message behind the latest creative campaign from WeatherTech, developed by longtime agency partner Pinnacle Advertising. With three new spots rolling out nationwid...

REEL BUSINESS

SG+ Reps hosts 2nd Annual SG Fam Fest to celebrate its roster

By Barbara Roche Jun 3, 2025

Sarah Gitersonke, founder of SG+ Reps, brought together her diverse roster of world class directorial, VFX, photography, editorial, animation + design talent for the 2nd annual...

ACCOUNT WINS

DDB Chicago wins creative and strategy assignment for Bimbo

By Reel Chicago May 29, 2025

DDB Chicago has been awarded the global creative and strategy assignment for the Bimbo masterbrand, following a highly competitive pitch. The agency will lead efforts to elevat...

ADVERTISING

GERTRUDE marks 20th anniversary

By Reel Chicago May 27, 2025

Two decades ago, in a city known for its hustle, its history, and its no-nonsense creativity, GERTRUDE was born. Now, the fiercely independent agency is celebrating 20 years of...

REEL BUSINESS

VSA Partners launches Design4Better

By Reel Chicago May 27, 2025

VSA Partners has launched a bold new initiative called Design4Better—a digital sketchpad built by designers, for designers, where imagination takes the lead and briefs are le...

AWARDS

Quriosity and ColorNation take home a Gold Telly Award

By Barbara Roche May 23, 2025

Chicago-based Quriosity Productions took home a Gold Telly Award for their expertise in production and post production on the UWG spot, Barbershop, for the Ford Motor Company, ...

AWARDS

Cottage Grove wins two Gold Telly Awards

By Barbara Roche May 23, 2025

Cottage Grove, a short film made entirely in Chicago by South Side native George Ellzey, Jr., is now a two-time winner at the 46th Annual Telly Awards. The film, starring�...

AWARDS

Chicago-made sci-fi ‘Wizdom’ wins a Silver Telly

By Barbara Roche May 23, 2025

Wizdom, written by Chicago filmmakers Ashton Swinford and Zack Sievers, has received a 2025 Silver Telly Award, honoring creative storytelling in the realms of science fictio...

Reel Ad of the Week

Highdive crafts action-packed Jeep spot for Mission: Impossible

By Reel Chicago May 19, 2025

Jeep brand is kicking off summer blockbuster season in high gear, launching a new co-branded campaign with Paramount Pictures to promote Mission: Impossible – The Final Recko...

AWARDS

Jeep’s “Groundhog Day” named Best American Ad of the 21st Century

By Reel Chicago May 19, 2025

Jeep brand’s iconic 2020 Super Bowl spot “Groundhog Day,” featuring Bill Murray reprising his role as Phil Connors, has been voted the Best American Ad of the 21st Centur...