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Author: Barbara Roche

ALDI brings back “Swindle Season” just in time for the holidays
  • HOLIDAY SPIRIT

ALDI brings back “Swindle Season” just in time for the holidays

By Reel Chicago Oct 31, 2024
With two months of holiday season campaigns upon us, ALDI, recently named one of TIME's "World’s Best Brands of 2024," has partnered again with Leo Burnett to launch their ne...
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Culligan taps Highdive, Zeno Group for global brand campaign
  • ACCOUNT WINS

Culligan taps Highdive, Zeno Group for global brand campaign

By Reel Chicago Oct 31, 2024
Culligan International has chosen Highdive and Zeno Group as its new agency partners to develop and launch its first global brand campaign. Highdive will lead the creation ...
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Chicago celebrates Halloween as Candy Capital
  • HAlloween

Chicago celebrates Halloween as Candy Capital

By Reel Chicago Oct 31, 2024
Happy Halloween! World Business Chicago is spotlighting the city’s vital role in supplying America’s favorite seasonal treats. Known as a powerhouse in candy and snack prod...
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Chicago’s Jennifer Hudson channels Whitney Houston for Halloween
  • HAlloween

Chicago’s Jennifer Hudson channels Whitney Houston for Halloween

By Reel Chicago Oct 31, 2024
JHud paid homage to Whitney Houston with a striking Halloween tribute on The Jennifer Hudson Show, transforming into Houston’s Queen of the Night character from The Bodyguard...
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‘Christmas on the Ranch’ set to premiere exclusively on Hulu
  • CHICAGO MADE

‘Christmas on the Ranch’ set to premiere exclusively on Hulu

By Reel Chicago Oct 29, 2024
Chicago-made, heartwarming holiday romance Christmas on the Ranch is set to premiere exclusively on Hulu on November 1. Directed by Danny Buday, known for Second Chance Chri...
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Our favorite horror movies set or filmed in Chicago
  • HAlloween

Our favorite horror movies set or filmed in Chicago

By Joia DaVida Oct 25, 2024
With Halloween coming up, a great way to get into the spirit of the holiday is to cozy up on the couch and binge-watch every horror film you can imagine. Chicago has produc...
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Mr. Beef helps Southwest Airlines flex its new menu
  • CREATIVE

Mr. Beef helps Southwest Airlines flex its new menu

By Reel Chicago Oct 25, 2024
Southwest Airlines has kicked off a new phase in its “That’s a Big Flex” campaign by teaming up with the iconic Chicago eatery Mr. Beef. For one day only, they offere...
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Chicago’s John C. Reilly voices a milestone for CIFF
  • Reel Ad of the Week

Chicago’s John C. Reilly voices a milestone for CIFF

By Reel Chicago Oct 25, 2024
To celebrate the Chicago International Film Festival’s (CIFF) 60th anniversary, this year’s campaign—titled “Movies that Move You”—features the voice of Chicago’s...
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C-K fuels 2024 momentum with four new clients
  • ACCOUNT WINS

C-K fuels 2024 momentum with four new clients

By Reel Chicago Oct 25, 2024
Cramer-Krasselt (C-K) is welcoming four notable clients to its roster: MOD Pizza, Belle Tire, Komatsu, and Emplify Health. Each client brings a unique set of marketing challeng...
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Two scary Chicago writers – TJ Cimfel, David White – talk up new Netflix film, Don’t Move
  • REEL INTERVIEWS

Two scary Chicago writers – TJ Cimfel, David White – talk up new Netflix film, Don’t Move

By Colin Costello Oct 25, 2024
This is the month of Halloween and Netflix is keeping its terrifying clown foot on the scare pedal with the release of Don't Move. The 2024 horror film is directed by Adam Schi...
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“Jer-ry! Jer-ry!” – New Netflix doc takes a wild look back at Jerry Springer
  • Streaming

“Jer-ry! Jer-ry!” – New Netflix doc takes a wild look back at Jerry Springer

By Reel Chicago Oct 24, 2024
If you were home from school - college, high school, or even middle school - and scanning daytime TV, chances are you stumbled upon a chaotic fight that included punches and c...
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Fusion92 appoints Danielle Aldrich as Chief Client Officer
  • REEL MOVES

Fusion92 appoints Danielle Aldrich as Chief Client Officer

By Reel Chicago Oct 23, 2024
 Fusion92, a leading marketing transformation partner, has hired Danielle Aldrich as chief client officer (CCO). Danielle brings over 27 years of industry experience a...
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Kemba to screen at Chicago Cultural Arts Center
  • Events

Kemba to screen at Chicago Cultural Arts Center

By Reel Chicago Oct 23, 2024
There will be a Chicago screening of Kemba on Wednesday, October 30, a film inspired by true events, that serves as both a cautionary tale and a call to action, with the woman ...
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HLK expands with a Chicago West Loop office
  • REEL MOVES

HLK expands with a Chicago West Loop office

By Reel Chicago Oct 23, 2024
The full-service creative agency, HLK, has officially opened its second Midwest office in Chicago’s vibrant West Loop neighborhood. Located at the corner of West Washington B...
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ColorNation expands roster with Robert Curreri and Jack Bulik
  • REEL MOVES

ColorNation expands roster with Robert Curreri and Jack Bulik

By Reel Chicago Oct 23, 2024
ColorNation has announced the addition of two new colorists, Robert Curreri and Jack Bulik, to their growing team. This move, shared by ColorNation founder Reid Brody, brings e...
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Cinematographer, Steven Poster heads a two day event at Loyola
  • Events

Cinematographer, Steven Poster heads a two day event at Loyola

By Reel Chicago Oct 23, 2024
Loyola University Chicago’s School of Communication – Film and Digital Media program and Canon USA are hosting a special two-day visit by Chicago native, acclaimed cinemato...
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Signature Aviation flies with BarkleyOKRP
  • ACCOUNT WINS

Signature Aviation flies with BarkleyOKRP

By Reel Chicago Oct 22, 2024
Independent creative agency BarkleyOKRP has been named the agency of record for Signature Aviation, one of the world’s leading global aviation companies. Following a comp...
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DAC Chicago explores future of SEO in age of AI
  • REEL BUSINESS

DAC Chicago explores future of SEO in age of AI

By DAC Chicago Oct 22, 2024
As artificial intelligence (AI) continues to revolutionize industries, the world of search engine optimization (SEO) is poised for radical transformation. Traditional search en...
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Fentanyl victims brought back to life via AI in BarkleyOKRP campaign
  • CREATIVE

Fentanyl victims brought back to life via AI in BarkleyOKRP campaign

By Reel Chicago Oct 22, 2024
BarkleyOKRP has launched a powerful new AI-powered campaign, Unfinished Legacies, aimed at raising awareness about the fentanyl epidemic and the tragic loss of lives to acciden...
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The marketing marvel of Boo Buckets 
  • REEL BUSINESS

The marketing marvel of Boo Buckets 

By Barbara Roche Oct 18, 2024
Face it, they're a market marvel and we love them -- McDonald’s Boo Buckets are back!  It's officially that time of year and I have to confess, I can not say no to a new ...
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