Ace Hardware is lighting up its annual Thanksgrilling trend as the company’s recent survey this Fall season reveals over three-fourths of Americans are either hosting or attending a Thanksgiving gathering this year.
As less people (17 percent) plan to quarantine this holiday versus last year (40 percent), Ace is helping customers to think outside the oven and embrace the joy and convenience of grilling turkey outdoors.
“I encourage holiday hosts to create their own tradition and discover how a whole turkey on the grill is the best kept secret to impress guests with the most flavorful, juicy and epic turkey experience,” said Ace’s grilling expert, Chef Jason Morse. “Alongside the turkey, hosts can also grill those delicious sides and even dessert!”
Recognizing that the only thing missing when a Thanksgiving feast is prepared outdoors are the aromas inside, Ace’s agency OKRP created a limited edition 5-Course Thanksgrilling Candle. The hand poured candle aroma begins with Smoked Spatchcock Turkey, followed by Cranberry Sauce, Sweet Potato Casserole, Sage and Sausage Stuffing, and ends with Pumpkin Pie Cheesecake.
Ace Helps Customers Nationwide Learn the Art of Thanksgrilling
On November 20, 2021, participating Ace Hardware stores across the nation will be hosting one-of-a-kind Thanksgrilling events. The local events will offer lessons and tips for achieving a flavorful grilled holiday turkey and other grilled dishes, while showcasing the features, performance, and convenience of grills available at Ace.
Customers can visit AceHardware.com/Thanksgrilling to find out more about event hours at their local store. For those who cannot attend the event, the website is Ace’s Thanksgrilling headquarters, featuring helpful grilling recipe videos and a preparation playbook for a complete holiday feast hosted by Chef Jason Morse.
“Grilling season never ends! Our recent survey validates nearly 70 percent of Americans grill outside year-round. Ace created Thanksgrilling – inspiring everyone to think outside the oven for Thanksgiving,” said Kim Lefko, CMO at Ace Hardware. “Your local Ace is the preferred destination for grilling; whether you’re a fan of Traeger, Weber or Big Green Egg, we have it. We offer free assembly and delivery on your new grill – making it easy to get outside and grilling for the holidays this year.”