9Rooftops recently welcomed Tim Woitkun as the company’s Group Media Director. Woitkun is responsible for overseeing the development, execution, and assessment of digital media strategies for Cogniscient Media clients such as the Maryland Lottery, Pennsylvania Lottery, Glanbia Performance Nutrition, and Qdoba.
Cogniscient Media, a 9Rooftops brand, applies the best of decision science, data, innovation, and creativity to provide these and other clients with true business-building media solutions. Under the direction of Woitkun, the growing team of digital media planners and buyers will work with cross-discipline 9Rooftops teams to unearth actionable consumer insights to inform ultra-relevant stories served at the right time, right place, and to the right person.
“In my time with Cogniscient Media thus far, I’ve found the team’s pure understanding of how consumers think, feel and act is a real game changer, project after project. Our efforts net sales, substantive brand ROI and continual data collection that helps us refine targeting and deployment,” said Woitkun. “My aim is to identify new opportunities to expand these efforts by maintaining a pulse on the evolving digital media landscape.”
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Prior to joining the Cogniscient Media team, Woitkun was responsible for managing all marketing and team-related facets of Lupoli Companies, a mixed-used real estate company. As VP of Marketing, he directed digital marketing, graphic design, creative, social media, communications, public relations, and analysis efforts.
Earlier in his career, Woitkun served as VP of Digital Strategy & Marketing with Havas Media Group. In this role, he managed major B2C client accounts such as McDonalds, Chiquita, NFL, Titleist, Bob’s Furniture, Tracfone, and Fidelity to name a few.
“Tim has more than 14 years of extensive experience on both the brand and agency sides. His diverse background has afforded him a broad range of skills within marketing and business development,” said Dave Buklarewicz, EVP + Executive Media Director at Cogniscient Media. “I have no doubt that Tim will leverage this experience to unlock new opportunities for existing and new clients, as well as deliver results that consistently exceed client expectations.”