9Rooftops recently welcomed Evan Fung as the company’s Director of Analytics. Fung is responsible for leading a growing team of analysts that measure and decode data to answer the most pressing questions and identify trends in marketing today.
Fung has already proven to be a valuable addition, working with the Data Science + Analytics team to extract meaningful insights from data to visualize key patterns and inform strategies for clients such as Belle Tire, Glanbia, Trinchero Family Estates and CLR. The data-fueled strategies help these clients to rise above the competition with culturally relevant, high-performance creative solutions that generate energy, action and revenue.
“Evan is a digital analytics and marketing insights specialist with a decade of experience working between both the creative agency and client sides,” said Josh MacCarty, Vice President and Director of Data Science + Analytics at 9Rooftops. “His ability to quickly derive impactful insights from clients’ data and connect disparate points to tell a cohesive story will help our clients maintain a competitive edge in this increasingly dynamic business environment.”
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Before returning to his home state of Massachusetts and joining 9Rooftops, Fung spent the bulk of his career to-date in New York City. Most recently, he designed and implemented measurement and insights solutions for digital media, website, and social media properties as a Creative Analytics Lead at Verizon. As Director of Customer Success at Marketing Evolution, Fung achieved a 22% increase in marketing KPIs through analysis and optimization of customer media resource allocations.
“I’m excited to leverage my expertise to develop data-driven recommendations and identify opportunities to deliver added value for 9Rooftops clients,” said Fung. “By utilizing advanced methods like machine learning, the Data Science + Analytics team is able to pinpoint precise opportunities for growth, entry and expansion.”