New B-Reel video crew/equipment service

Cameraman Joseph Tolitano has had a busy year. He spent the summer shooting a PBS series about a horse whisperer, he and his wife welcomed twins in September, and he started his own company.

B-Reel Productions fills the void left by the closing of Tom Vlodek’s Big Cameras video crew and equipment service, where Tolitano had worked for five years.

At Big Cameras, Tolitano says, “I covered shoots for commercials, corporate, news organizations, standard ENG/EFP field recording, and national TV shows like ’48 Hours’ and ?Oprah’?

Energy BBDO’s new brand campaign for Home Instead

Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership with our friends at creative agency Energy BBDO, the changes modernize the brand and share an uplifting approach to staying happy and well at home. Home Instead delivers personalized care … Continue reading “Energy BBDO’s new brand campaign for Home Instead”

Eggs are the holiday gift they are cracked up to be

Launching on November 10th, the American Egg Board’s new campaign, and our Reel Ad of the Week, is “The Gift of Eggs.” The LOL campaign from Energy BBDO pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and FOOD! The campaign’s two short … Continue reading “Eggs are the holiday gift they are cracked up to be”

Energy BBDO helps seniors with Home Instead campaign

Home Instead Senior Care debuts touching new campaign advocating for seniors to live at home The first work from Home Instead Senior Care and creative partner Energy BBDO is a tender new campaign targeted at Americans 65 and older who still want to live at home. It’s also the Reel Ad of the Week. As … Continue reading “Energy BBDO helps seniors with Home Instead campaign”

Ewan McGregor, Backyard, Whitehouse industry moves

Ewan McGregor joins RSA as commercial director RSA Films president Jules Daly announced Monday that “The Force” is now with RSA as former Obi-Wan Kenobi, Ewan McGregor, has joined the Ridley Scott-owned company. The acclaimed film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s Fargo, joined for … Continue reading “Ewan McGregor, Backyard, Whitehouse industry moves”