The grand piano he happened upon at Newberry Library turned John Claxton’s plans for a writing workshop into something he says “is at least a hybrid, if not fairly unique.
How many hits can we take? Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how long this
The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief marketing officer Andy England was on the
The big red notebook was missing. That was the first thing we noticed — how could we not? — when Draft FCB/Chicago chief creative officer Todd Tilford barreled into the
Tease. Tease. Tease. It’s a familiar tactic in the advertising industry to whet the public’s appetite for what’s to come. And DraftFCB/Chicago is doing just that in a big way
Have you heard about Todd Tilford’s little red book? Well, truth be told, it’s not so little. But it is red.
According to Tilford, DraftFCB/Chicago’s new chief creative officer, it is
These are not the best of times at DraftFCB/Chicago. The loss of the $1 billion S.C. Johnson account after nearly 60 years has prompted the layoff of 10 percent of
Draftfcb has laid off the largest number of employee at one time with its cut of 10% of the Chicago workforce, or 100 jobs out of the agency’s estimated 1,000
This we know for sure. Todd Tilford isn’t in Kansas anymore.
On Monday afternoon, DraftFCB/Chicago tapped Tilford, 47, as its new chief creative officer, starting in early August.
Tilford grew up in
FOR DRAFTFCB, 2011 will not start off with a proverbial bang, as S.C. Johnson, its major client of 58 years, plans to review its $1 billion marketing accounts for
“You win some, you lose some” is a philosophy equally applicable to Chicago advertising as it is the city’s sports teams.
Consider: The little-known Jones Agency in
Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well,
Two DraftFCB commercials led the 43rd Hugo Awards last week, where Chicago ad agencies dominated the awards, marking a nice change from Chicago’s near invisibility in other competitons, with notable
Putting aside the sonic boom resulting from Wal-Mart’s abrupt decision to end its business with DraftFCB before it began, broadcast production chief Michael Davis is very upbeat about how the
The historic merger of two big agencies, DraftWorldwide and FCB, to form a giant shop under the Interpublic Group umbrella, has also created one huge production department.
A THREE-MAN TEAM will head DraftFCB’s ?broadcast & emerging content department’ as its called. They are FCB producers Chris Bing and Ron Lazzeretti,
Award-winning spot director and independent filmmaker Ron Lazzeretti joined FCB as SVP/creative development director, a position created exclusively for him.
“How many agencies have an accomplished
State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear: in both football and
Chicago Music Director, Tony Russell has been honored with an Emmy Award for Outstanding Music Direction for his leadership on this year’s Super Bowl Halftime Show, recognizing his exceptional vision,
Cottonelle has partnered with FCB to introduce a fresh campaign titled “Come Clean,” which takes a playful approach to connecting cleanliness with confidence. Rather than focusing strictly on function, the
