Award-winning spot director and independent filmmaker Ron Lazzeretti joined FCB as SVP/creative development director, a position created exclusively for him.
“How many agencies have an accomplished director in house? Ron gives us a real edge by making our culture more creative,” said ECD Tom O’Keefe.
Added Jonathan Harries, FCB Chicago chairman/CEO: “Ron is a funny guy. He knows funny, he thinks funny and we want funny.”
In 2003, Lazzeretti and partner Ed Amaya started 59 Films, after a three-year stint at Spoke Films. Earlier, Lazzeretti and partner Rino Liberatore led Two Olives, one of the hottest spot houses of the late ?90s.
The two owner/directors had been prize-winning creative directors at the old Eisaman Johns & Law agency ? the first agency to sign the new Bulls player Michael Jordan for its Chevy Blazer client.
When Lazzeretti and Liberatore decided to split in 2000, Spoke signed Lazzeretti and Amaya, who had produced and repped Two Olives.
As a spot director, Lazzeretti directed commercials for FCB clients A&W, SC Johnson and Coors, as well as spots for McDonald’s, Taco Bell, KFC and the Chicago Cubs.
He is a recipient of a Gold Hugo from the Chicago International Film Festival, Clios, Addys and an Emmy, among other awards.
