World Nutella Day created by the fans for the fans

Nutella lovers and fans will unite all over the world to celebrate World Nutella Day on Saturday, February 5th, coming together on social media, to share recipes and stories, and to savor the taste of the world’s favorite hazelnut spread.

Spontaneously created in 2007 by American blogger Sara Rosso, who decided to create a celebratory day to inspire and unite the global Nutella community to share their passion for Nutella on social media, World Nutella Day quickly became a global phenomenon, as fans everywhere shared their love for Nutella.

World Nutella Day
Claire Holt

This year Nutella fans celebrate alongside Claire Holt, best known for her roles on Pretty Little Liars and The Vampire Diaries.  Claire is sharing her longtime love for the hazelnut spread and celebrating the big day with her family. 

“Nutella has always been one of my favorite spreads since I was a child,” said Claire Holt. “A jar of Nutella never lasted long between me and my 3 siblings! Creating those same special memories for my kids is so important, even if it is as simple as making pancakes with Nutella on a Saturday morning.”

Taking on the important job of sampling a variety of Nutella creations, Claire deepened her love for the brand when she recently visited Nutella Café in Chicago, IL.  More on Claire’s tasting session and to see how her and her family celebrate World Nutella Day can be found on her Instagram.  

Also spreading the hazelnut love this World Nutella Day is pancake artists, Dancakes. Known for their lifelike pancake portraits, Dancakes is showing fans a few ways to plus up their morning pancakes with Nutella. In honor of the holiday fans can even try to mimic drawing a Nutella jar on a pancake – what is more celebratory than that! 


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