Wolfgang L.A., Jimmy Kimmel & other West Coast news


New rebranding campaign coming

TRUECar & Panda Express name Wolfgang of Los Angeles AOR

Consider Venice Beach-based Wolfgang of L.A. on a roll. Since winning Halo Top in January, the agency/consultancy, formed by former David&Goliath execs, Mike Geiger, Seema Miller and Colin Jeffrey has added two more wins in the form of TRUECar and Panda Express to its client roster.

Auto-buying platform TRUECar, which has relied on direct marketing in recent years, chose the agency to handle a rebranding campaign.

“TRUECar was really innovative when they launched in 2008,” Miller said in a statement. “But the marketplace has become incredibly competitive lately, and they recognized the need to separate themselves. We couldn’t be more excited to help them do just that.”

TRUECar chief brand officer Lucas Donat cited the agency’s dual-purpose selling points in explaining the relationship: “Wolfgang’s consultancy/agency model has allowed them to be extremely nimble and flexible in working with our in-house team, while also shouldering the full responsibility for the 2018 campaign.”

For Panda Express, Wolfgang was “… a good fit, culturally, professionally and personally.”

New work begins in March

“From a creative standpoint, their positioning as the home of American Chinese food is very rich territory, given the time and given their background, the heritage of the company and the brand,” Wolfgang Chief Creative Officer Colin Jeffrey said in a statement.

Panda Express will continue to work with Havas Formula on PR and social media, and Pal 8 Media on media buying and planning, which was not part of the review.
Right now, there is no set timetable for new work for TRUECar. The agency will begin work centered around a new product for Panda Express in March.

Black Label Content releases new Oscar spot with Jimmy Kimmel

It’s almost time for the Oscars and that means it’s time to watch Oscar telecast promos.

With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig (Ghostbusters, Bridesmaids) bring the laughs that comically highlight the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. Watch Below:



The highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, 8:00 p.m. EST/7:00 p.m. CST/5:00 p.m. PST.

Global Green Pre-Oscar party celebrates environmental commitment


The parties are well underway as the industry gears up for L.A.’s version of The Super Bowl – The Oscars. One of the premiere galas to attend is tomorrow night’s VIP Pre-Oscar fundraiser thrown by Global Green at NeueHouse Hollywood.

Global Green’s Annual Pre-Oscar® Gala is THE green event of Oscar Week. This
year’s event will raise money to help communities respond to climate
catastrophes like wildfires and hurricanes and to build healthier and greener
housing for homeless veterans in LA County.

For the first time ever, celebrities and VIPs including Cobie Smulders, Taran Killam, Ed O’Neill, Amy Smart,Buzz Aldrin, Lea Thompson, Hannah Zeile and Jon Huertas from This Is Us, will arrive in hydrogen electric fuel cell vehicles.

This year’s celebration will honor leaders who are committed to the planet’s climate resilience including Energy Independence Now Founder and CEO of the Leonardo DiCaprio Foundation, Terry Tamminen and the founder of Cinema for Peace, Jake Bizilj. The event will feature special performances by Lauren Ruth Ward and Ledisi.

The event’s presenting sponsor is EarthX and additional supporters included ECOS – Earth Friendly Products, Toyota, LAcarGUY and Lux and ECO.

Hammond’s new book chronicles her battle with Crohn’s Disease

Hammond details her battle with Crohn’s Disease

Cut+Run’s Head of Development and Sales, Unique Hammond has shared her battle with the debilitating Crohn’s Disease in her new book, “Your Tastebuds Are A**holes.” The self-described Big Sur girl who is also an author, nutrition student, health coach, wife, and mother has helped countless individuals discover natural wellness and live healthier lifestyles.

In “Your Tastebuds Are A**holes,” Hammond shares her journey from being a ninety-pound patient to advocate for her own holistic health. She uses irreverent wit and hard-won wisdom, and walks us through the basic changes she made to improve my wellness, combat chronic issues, and ensure my best life for years to come.

Hammond’s new book

Hammond also offers valuable tips ranging from diet, exercise and the importance of a support team, wherever we are in our journey to wellness. Like she says, “You’re great—and you can only get better from here.”

You can order her book here.

Tinder releases multicultural emojis

Today, Tinder announced a new campaign advocating for new emojis that depict couples of different races and ethnicities. The campaign features a new video, website and petition written by Tinder and Reddit’s Alexis Ohanian.

Tinder wrote about the cause on its blog:

“While emojis for people of color and emojis for same-sex couples both became a reality in 2015, one group of people is still excluded from emoji representation: interracial couples. Isn’t it time all love was represented?”

Emojis are standardized across digital properties like Google, Apple, Microsoft, Twitter, Tinder and Facebook by a consortium called Unicode. In 2015, it introduced emojis to represent races in addition to Caucasians.

The emojis that show families and couples holding hands, however, only offer people of the same racial background. According to Tinder statistics, 77% of their users say they are open-minded about who they date. Watch the dating app’s new video promoting interracial emoji couples:



Couples who post a pic of themselves in the iconic emoji stance on Twitter and tag @tinder with #RepresentLove will have a chance to win an emojified version of themselves.

Client: ABC’s Oscars®
Network: ABC
   Executive Vice President, Entertainment Marketing: Rebecca Daugherty
   Senior Vice President, Creative: Jill Gershman
   VP, Production: Bob Schefferine
   Director of Production: Chris O’Hara
   Director Design: Lucas Aragon
   Lucas Aragon: Kevin Anderson
   Associate Director, Special Projects & Production: Sandy Christmas
   Sr. Manager of Production: Meg Tyra
   Sr. Manager of Post Production: Steve Burch
   Manager of Production: Christine Sparks
   Pilot Creative Director: Brenda Lau
   Editor: Carlos Almonte

Production Company: Black Label Content
   Director: Paul Feig
   Founder/ Executive Creative Director: Joseph Uliano
   Producer: Norm Reiss
   Director of Photography: Autumn Durald
   Production Design: Patrick Lumb

Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.