Wisconsin expects $100 million in movies resulting from January incentives start

With two months to go before Wisconsin unleashes its delayed film incentives package, Film Wisconsin executive director Scott Robbe is confident the state will boast “at least $100 million in production in 2008.”

Some of that business should spill into a Chicago-Milwaukee film production corridor, which Robbe foresees as “a new film friendly and affordable Third Coast.”

In that synergistic scenario, he says, “Crews and equipment from both states would work on projects on both side of the border.”

Film Wisconsin, a public-private, non-profit partnership, was founded in 2005 by Robbe and other dedicated filmmakers, arts and civic leaders to fill the vacuum left when the state closed its 19-year old film office for budgetary reasons.