Wieden+Kennedy does ‘Chicago Style’ for Nike

5+
Nike

Windy City
people and pride
abound in new
60-second
‘Sport Changes Everything’
commercial

Chicago sports, culture, and attitude come to life in a new spot for Nike’s Sport Changes Everything campaign by Wieden+Kennedy.

Titled, Chicago Style, the minute-long commercial packs a no-nonsense series of references and metaphors into a food order at a classic Windy City hot dog joint.

After calling for a Chicago-style dog, a Ditka-looking worker (portrayed by Chicago’s very own Don Forston, rep’d by Big Mouth Talent) uses the mic at the counter to describe the proper condiments, athletic achievements, and tireless spirit of those who live in the City of Big Shoulders. His fast-moving stream of detail is choreographed with quick-cuts of Chicagoans and footage of Bulls, Bears, Cubs, and White Sox highlights.

It ends with the campaign slogan, Sport Changes Everything.

WIEDEN+KENNEDY
CHICAGO STYLE NIKE

 
 

Sport Changes Everything
The launch of Chicago Style is a component of Nike’s Sport Changes Everything integrated campaign, which highlights athletes known for “using their respective sports to change the narrative of the city.”

Among them are three Windy City residents who appear briefly in the Chicago Style spot and also star in online commercials of their own.

Monyett Crump, founder of REVEAL Dance, stars in a customized template of the original spot that includes clips of headlines announcing his knack for “using dance to bring the city together.” In this version, the guy at the counter declares, “let me get extra vision through a visionary that can’t be stopped.”

1000 S. Leavitt, Chicago, IL
1000 S. Leavitt, Chicago, IL

McKinley Nelson describes how he transformed a charity basketball game into Project sWISH, a program dedicated to “changing lives off the court” that he hopes to expand into a citywide basketball league during a one-minute mini-doc.

Ixhelt Gonzalez, a member of the US women’s national wheelchair basketball team, is the star of a Chicago Style online spot that tells viewers to “hold the pity” while praising her for being, “home-grown, but respected worldwide.”

Bringing the campaign directly to the Windy City, Nike also transformed Lulu’s hot dogs into a pop-up diner called, Nike’s World Famous Chicago Style, at 1000 S. Leavitt, and launched a corresponding campaign website.

Wieden+Kennedy seems to have nailed the whole Windy City thing except, as some have called out on social media, for hiring Chicago-based production and post houses.

 
CREDITS
CLIENT
CLIENT: NIKE
CLIENT CONTACT: Anagha, Alreja

CREATIVE
CREATIVE AGENCY: W+K PORTLAND
EXECUTIVE CREATIVE DIRECTORS: Eric Baldwin, Jason Bagley
CREATIVE DIRECTORS: Alberto Ponte, Ryan O’Rourke
COPYWRITER / ART DIRECTOR: Kevin Steele, Jack Welles
HEAD OF PRODUCTION: Matt Hunnicutt
EXECUTIVE PRODUCERS: Jake Grand, Krystle Mortimore
PRODUCER(S): Emily Knight
ASSISTANT PRODUCER: Jasmyn Barr
ART PRODUCER: George Qatsha, Shani Storey
GROUP BRAND DIRECTOR: Andre Gustavo
ACCOUNT TEAM MEMBER(S): Luiza Prata Carvalho, Paanii Annan, Anthony Williams II
CREATIVE OPERATIONS MANAGER: Lisa Calgaro
GROUP STRATEGY DIRECTOR: Andy Lindblade
GROUP MEDIA DIRECTOR: Daniel Sheniak, Reme DeBisschop
MEDIA TEAM: Brian Goldstein, Graham Wallace, Justin Bradley
BRAND STRATEGY DIRECTOR: Becca Taylor
BUSINESS AFFAIRS: Kevin Moyer, Emily Kahn, Maggie Harasyn
TRAFFIC: Sabrina Reddy, Billy Mucha
EXECUTIVE DESIGN: Producer Alicia Kuna
DESIGN PRODUCER: Michael Rosenau
DESIGNER: Mitch Wilson

PRODUCTION COMPANY
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: Mike Warzin
DP: Mihai Malaimare
MANAGING DIRECTOR: Mal Ward
LINE PRODUCER: Kristin Porter

EDITORIAL
EDITORIAL COMPANY: Rock Paper Scissors Editorial
EDITOR: Jamie Foord, Lauren Dellara
ASSISTANT EDITOR: Alyssa Oh, Jack Kanner
POST EXECUTIVE PRODUCER: Shada Shariatzadeh
POST PRODUCER: Adam Parker

VFX
COMPANY: A52
VFX SUPERVISOR: Andy Barrios
LEAD FLAME: Dan Ellis
2D VFX ARTISTS: Stefan Gaillot, Enid Dalkoff, Shauna Prescott
ONLINE EDITORS: Sam Kolber, James Buongiorno
MANAGING DIRECTOR: Jennifer Sofio Hall
VFX EXECUTIVE PRODUCERS: Patrick Nugent, Kim Christensen
VFX PRODUCER: Andrin Mele-Shadwick

COLOUR
COLOUR COMPANY: A52
COLOURIST: Daniel de Vue
COLOUR EXECUTIVE PRODUCER: Thatcher Peterson
COLOUR PRODUCER: Jenny Bright

SOUND DESIGN
SOUND DESIGN COMPANY: Lime Studios
SOUND DESIGNER: Rohan Young
AUDIO ASSISTANT: Jeremy Nichols
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCERS: Kayla Phungglan, Megan Hernandez

MIX
MIX COMPANY: Lime Studios
AUDIO MIXER: Rohan Young
AUDIO ASSISTANT: Jeremy Nichols
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCERS: Kayla Phungglan, Megan Hernandez

MUSIC
SONG: Chicago (That Toddling Town)
COMPOSER: Fred Fisher
ALBUM: Fisher Catalog – Disc 1
ARTIST: Tony Bennett w. Count Basie
PUBLISHER: Sony ATV Music Publishing
MUSIC SUPERVISION: Company Walker
MUSIC SUPERVISION EP: Sara Matarazzo
MUSIC SUPERVISION PRODUCERS: Stephanie Pigott, Danielle Soury

PHOTOGRAPHER
PHOTOGRAPHER: Adam Jason Cohen

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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