The Whitehouse opens production arm

Come mid-January, The Whitehouse will introduce its first production unit — a three-person team situated in the post company’s Chicago headquarters, where it will produce content for all four Whitehouse offices.

The team of executive producer Matt Abramson, director Alex Fendrich and associate producer Kaitlyn Parks will join after slightly more than a year with Optimus’ “One” production division.

With their “One” assignments wrapping this week, the trio will join The Whitehouse, increasing the number of staffers to 40.

The as-yet unnamed new division will officially open for business Jan. 11.

Needless to say, the new production team and L.A.-based managing director David Brixton are excited about the new venture, The Whitehouse’s second investment in six months.

Last June The Whitehouse brought high-end visual effects into its previously pristine editing business with its acquisition of Carbon, in New York.

Brixton, one of The Whitehouse’s first editorial hires, back when the company was The Lookinglass, said he had been looking “to partner with the right people and not just set up a company with a roster of directors,” in establishing a production division.

“What we have is a very mobile unit, ready to take on whatever opportunities arise,” he added.