Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer Menu of Ultimate Temptation. Front and center is a new two-part romance audiobook, The Blade and the Brine, narrated by none other than Walton Goggins (The White Lotus, Fallout, The Righteous Gemstones, Justified), bringing his Southern charm to a story that’s equal parts steamy and sandwich-filled.
The audiobook, a full-on “romantasy” set in the mythical Sandwich Kingdom, follows Viola, a delivery girl destined to become Queen Mayo. Along the way, she faces a delicious dilemma: Lord Mayo or the mysterious Lord Pickle?
To unlock the audiobook, Jimmy John’s Freaky Fast Rewards members must purchase any sandwich or wrap using the promo code BEACHREAD—Part 1 becomes available with a purchase between June 23–29; Part 2 drops July 1–6.
Clocking in at just over 12 minutes combined, the audiobook is laced with savory puns like “Rivers of Kickin’ Ranch glided through hills of crusted parmesan.” Goggins, ever the seductive narrator, leans into the absurdity, making lines about condiments feel downright Shakespearean.
The S.M.U.T menu includes:
- #7 Spicy East Coast Italian with Jimmy Peppers
- #12 Beach Club with avocado spread and turkey
- #17 Ultimate Porker with ham and applewood smoked bacon
- Kickin’ Ranch Chicken Wrap loaded with heat
It’s ridiculous. It’s romantic. It’s ranch-forward. And it’s all part of Jimmy John’s latest bid to dominate the lunch hour—and maybe the bestseller list.
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