VSA Partners has launched a bold new initiative called Design4Better—a digital sketchpad built by designers, for designers, where imagination takes the lead and briefs are left at the door.
Housed at www.design4better.co, the platform invites creatives to reimagine brand identities purely for the sake of exploration and artistic growth. The site currently features speculative logo redesigns for brands like Delta Air Lines, SoccerBible, and Dick’s Sporting Goods—all envisioned without a brief, a client, or a pitch deadline.
“For most creatives, design is a lifestyle,” said Curt Schreiber, Chief Creative Officer at VSA Partners. “We’re constantly thinking about how branding could be clearer, smarter, more intentional. Design4Better just puts that instinct on display—and gives it a space to grow.”
Part creative sandbox, part design showcase, Design4Better also doubles as an ongoing development platform, encouraging designers to flex their skills and think critically about brand systems in an open, no-limits environment. The gallery offers both inspiration and interaction—users can even submit ideas for future redesigns, fostering a feedback loop between creators and the broader design community.
“We make it a point to encourage this kind of creative exploration, and we do our best to amplify it,” Schreiber added. “When designers are given the space to explore, they grow—and so do we.”
As the line between professional work and passion projects continues to blur in creative industries, Design4Better provides a timely, forward-thinking outlet for branding minds to stretch their skills, rethink legacy marks, and spark unexpected conversations around visual identity.
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