Velveeta Cheese-salsa blend blows ?em away

KRAFT VELVEETA CHEESE becomes a new taste sensation when microwave-melted with Rotel salsa into a chip dip that literally blows people away, in the currently airing “Blown Away” spot, with a second spot following via Draftfcb.

The spots were directed by Michael McGuire of Directors Bureau, L.A., and edited by Red Car’s Sean Berringer and assisted by Derek Viramontes.