Upcoming AICP Show honors best in advertising


The AICP Awards
honors the Best
Advertising of the Year


(Detroit — 23 July 2018) The honorees of the AICP Show: The Art & Technique of the American Commercial, will be showcased on August 2, 2018 at Detroit Historical Museum.

This year’s guest speaker is Agnieszka Palarz, VP/Director & Executive Producer at Digitas.

Now in its fifth year, AICP Show—Detroit continues to grow in popularity every year as Detroit grows culturally, attracting attendees from both coasts and from all major commercial production hubs in between.

The AICP Show premiered in June at The Museum of Modern Art (MoMA) in New York City, as a tentpole event of AICP Week (along with the AICP Next Awards), and is now on tour at museums and cultural institutions around the country and abroad.

This year’s honorees — along with the entire AICP Awards archive — is available at www.aicpawards.com. Each year, the honored work from both awards presentations becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The MOMA’s collection now numbers over 1,975 pieces of advertising in the motion image.

The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories.

The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. A similar system selects the winners of the AICP Next Awards.

About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital — for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion- plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.