We Are Unlimited’s hilarious new campaign for McD’s

Everyone’s
favorite grandma
returns with
an encore that is
Sweet N’ Spicy,
just like her

(Chicago — 27 August 20-18) McDonald’s and We Are Unlimited today launched a new campaign featuring Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma, who dishes out saucy advice while describing her affection for McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders.

Inspired by the tenders’ irresistible honey BBQ glaze made with a variety of spices, the Sweet N’ Spicy Grandmas campaign is a fun and unique twist on a familiar favorite.

Created by We Are Unlimited as a continuation of last year’s Buttermilk Crispy Tenders Grandma Has a Life campaign, the new creative features Grandma Marianne talking about how McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders are the perfect combination of Sweet and Spicy, just like her.

Sweet N’ Spicy Grandmas kicks off with Sweater, which is running nationally online and in broadcast.

 
SWEATER ADVICE FROM MCD’S SWEET N’ SPICY GRANDMAS

 

Marianne will also express her ‘sweet and spicy’ personality in radio and online media. On social media, creative will run across Facebook, Twitter, Instagram and Snapchat throughout September.

 
Grandma’s Sweet N’ Spicy Advice
In a series of videos running on Facebook, Marianne gives advice on a variety of topics such as football, tailgating, weekend getaways, and of course, gift ideas for Grandparents Day … which as a reminder is on September 9th.

FOOTBALL

TAILGATING

WEEKEND GETAWAY

GRANDPARENTS DAY

 
Glaze Craze
Created in partnership with Snapchat, Glaze Craze is a Snappables game where users must glaze and toss as many McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders as they can in a certain amount of time. Users can also challenge their friends to get in on the Glaze Craze fun and compete for the high score.

 
McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders will appear for a limited time at participating U.S. restaurants nationwide. This new recipe reflects McDonald’s continued commitment to respond to customers’ desires for more chicken offerings and distinct, delicious flavors.

In January, McDonald’s introduced a Classic Chicken Sandwich, made with all white meat chicken filet, topped with tangy Signature Sauce and tart pickles and served on a soft, steamed bun.

In late 2017, McDonald’s also introduced the widely popular Buttermilk Crispy Tenders, and in mid-2016, McDonald’s introduced Chicken McNuggets made with no artificial colors, flavors or preservatives.

 
CREDITS
CLIENT: McDonald’s
   VP Marketing & Branded Content: Kenny Mitchell
   Senior Director of Marketing: Julie Wenger
   Director of Marketing: Michael Joiner
   Brand Manager: Ivonne Loza
   Brand Supervisor: Luci Ramos-martell
   Brand Manager Social Content & Engagement: Emily Charron
   Brand Supervisor Social Content & Engagement: Faizan Tahir
   Marketing Operations: Keishon Williams

CREATIVE AGENCY: We Are Unlimited
   Chief Creative Officer, DDB North America: Ari Weiss
   Chief Creative Officer, UNLTD: Toygar Bazarkaya
   Executive Creative Director, UNLTD: John Hansa
   Creative Director, UNLTD: Josh Mizrachi
   Creative Director, UNLTD: Jimmy Dietzen
   Senior Copywriter, UNLTD: Sarah Uchison
   Senior Art Director, UNLTD: Emily Walton
   Co-Head Account Management, UNLTD: Melanie Behling
   Account Supervisor, UNLTD: Taylor Knowles
   Account Executive, UNLTD: Jessa Gianotti
   Chief Strategy Officer, UNLTD: James Lou
   Senior Narrative Strategist, UNLTD: Kevin Bynoe
   Executive Producer, UNLTD: Tom Cronin
   Producer, UNLTD: Nikki Calabrese
   Integrated Producer, UNLTD: Rivetta Goodrich

PRODUCTION COMPANY: O-POSITIVE
   Director: Brian Billow
   Executive Producer: Ralph Laucella
   Executive Producer: Mark Grill
   UPM: Grayson Bithell

EDITORIAL: CUTTERS
Editor: Grant Gustafson
Executive Producer: Patrick Casey

AUDIO POST: ANOTHER COUNTRY
Producer: Tim Konn
   Audio Engineer: Peter Erasmus

FINISH HOUSE: Flavor
Flame Artist: Brian Higgins
   Producer: Bruce Rindler

COLOR HOUSE: Framestore Chicago
Colorist: Maria Carretero
   Producer: Meg Miller

 
Send your agency updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

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