Everyone’s
favorite grandma
returns with
an encore that is
Sweet N’ Spicy,
just like her
(Chicago — 27 August 20-18) McDonald’s and We Are Unlimited today launched a new campaign featuring Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma, who dishes out saucy advice while describing her affection for McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders.
Inspired by the tenders’ irresistible honey BBQ glaze made with a variety of spices, the Sweet N’ Spicy Grandmas campaign is a fun and unique twist on a familiar favorite.
Created by We Are Unlimited as a continuation of last year’s Buttermilk Crispy Tenders Grandma Has a Life campaign, the new creative features Grandma Marianne talking about how McDonald’s new Sweet N’ Spicy Honey BBQ Glazed Tenders are the perfect combination of Sweet and Spicy, just like her.
Sweet N’ Spicy Grandmas kicks off with Sweater, which is running nationally online and in broadcast.
SWEATER ADVICE FROM MCD’S SWEET N’ SPICY GRANDMAS
Marianne will also express her ‘sweet and spicy’ personality in radio and online media. On social media, creative will run across Facebook, Twitter, Instagram and Snapchat throughout September.
Grandma’s Sweet N’ Spicy Advice
In a series of videos running on Facebook, Marianne gives advice on a variety of topics such as football, tailgating, weekend getaways, and of course, gift ideas for Grandparents Day … which as a reminder is on September 9th.
FOOTBALL
TAILGATING
WEEKEND GETAWAY
GRANDPARENTS DAY
Glaze Craze
Created in partnership with Snapchat, Glaze Craze is a Snappables game where users must glaze and toss as many McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders as they can in a certain amount of time. Users can also challenge their friends to get in on the Glaze Craze fun and compete for the high score.
McDonald’s Sweet N’ Spicy Honey BBQ Glazed Tenders will appear for a limited time at participating U.S. restaurants nationwide. This new recipe reflects McDonald’s continued commitment to respond to customers’ desires for more chicken offerings and distinct, delicious flavors.
In January, McDonald’s introduced a Classic Chicken Sandwich, made with all white meat chicken filet, topped with tangy Signature Sauce and tart pickles and served on a soft, steamed bun.
In late 2017, McDonald’s also introduced the widely popular Buttermilk Crispy Tenders, and in mid-2016, McDonald’s introduced Chicken McNuggets made with no artificial colors, flavors or preservatives.
CREDITS
CLIENT: McDonald’s
VP Marketing & Branded Content: Kenny Mitchell
Senior Director of Marketing: Julie Wenger
Director of Marketing: Michael Joiner
Brand Manager: Ivonne Loza
Brand Supervisor: Luci Ramos-martell
Brand Manager Social Content & Engagement: Emily Charron
Brand Supervisor Social Content & Engagement: Faizan Tahir
Marketing Operations: Keishon Williams
CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, UNLTD: Toygar Bazarkaya
Executive Creative Director, UNLTD: John Hansa
Creative Director, UNLTD: Josh Mizrachi
Creative Director, UNLTD: Jimmy Dietzen
Senior Copywriter, UNLTD: Sarah Uchison
Senior Art Director, UNLTD: Emily Walton
Co-Head Account Management, UNLTD: Melanie Behling
Account Supervisor, UNLTD: Taylor Knowles
Account Executive, UNLTD: Jessa Gianotti
Chief Strategy Officer, UNLTD: James Lou
Senior Narrative Strategist, UNLTD: Kevin Bynoe
Executive Producer, UNLTD: Tom Cronin
Producer, UNLTD: Nikki Calabrese
Integrated Producer, UNLTD: Rivetta Goodrich
PRODUCTION COMPANY: O-POSITIVE
Director: Brian Billow
Executive Producer: Ralph Laucella
Executive Producer: Mark Grill
UPM: Grayson Bithell
EDITORIAL: CUTTERS
Editor: Grant Gustafson
Executive Producer: Patrick Casey
AUDIO POST: ANOTHER COUNTRY
Producer: Tim Konn
Audio Engineer: Peter Erasmus
FINISH HOUSE: Flavor
Flame Artist: Brian Higgins
Producer: Bruce Rindler
COLOR HOUSE: Framestore Chicago
Colorist: Maria Carretero
Producer: Meg Miller
Send your agency updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
