Just in time for Halloween, TEMPTATIONS™ brand cat treats premieres Scaredy Cat the brilliant first-ever horror movie for cats.
The terrifying tale, went live Friday, October 16 on YouTube and it’s a hit. The story follows a lone kitty through a spooky haunted house. As a storm rages outside, a mysterious ball of yarn leads the cat from room to room, with fear lurking around every corner. It culminates in the kitchen with the biggest fright of all – a cucumber.
Snuggle up with your kitties and enjoy the show.
“If you’re a cat lover, there’s a good chance you’ve gone down the rabbit hole of internet videos of cats jumping in fear at the sight of a cucumber,” said Craig Neely, Vice President of Marketing at Mars Petcare. “Those very entertaining clips were the inspiration behind Scaredy Cat. We expanded on that insight and turned cats’ fear of these seemingly ordinary vegetables into a tongue-in-cheek horror movie for cats and their owners to enjoy together during the Halloween season.”
The brand, along with creative agency adam&eveDDB, worked with the Waltham Petcare Science Institute, to enhance the movie with specific sound frequencies that would capture cats’ attention. The result is a short film truly designed for cats – and it seems to have done the trick. In advance of Friday night’s premiere, the film was shared with some notable felines who unanimously gave it “two paws up.”
TEMPTATIONS Scaredy Cat Credits
AGENCY
adam&eveDDB
CHIEF CREATIVE OFFICER: Rick Brim
CREATIVE DIRECTOR: Colin Booth
CREATIVE DIRECTOR: Ben Stilitz
CREATIVE DIRECTOR: Andre Sallowicz
CREATIVE DIRECTOR: Simon Vicars
CREATIVE TEAM: Lily Scarlett Hurst, William Blackburn
GROUP MANAGING DIRECTOR: Fiona McArthur
MANAGING PARTNER: Charlotte Cook
BUSINESS DIRECTOR: Loella Collier
ACCOUNT DIRECTOR: Sarah Cornish
ACCOUNT MANAGER: Clive Olamiju
ACCOUNT EXECUTIVES: Alizee Lawson, Hugo Evans
HEAD OF STRATEGY: Milla McPhee
SENIOR PLANNER: Jack Spicer
HEAD OF PRODUCTION: Ben Sharpe
INTEGRATED PRODUCER: Stephen Mead
HEAD OF STRATEGY: Milla McPhee
EXECUTIVE CONTENT DIRECTOR: Simon Adamson
HEAD OF CONTENT: Jess Taylor
SOCIAL MEDIA DIRECTOR: Rebecca Wilson
SOCIAL EXECUTIVE: Phoebe Wright
PRODUCTION COMPANY
Zombie/Blinkink
DIRECTOR: Paulo Garcia
CO- DIRECTOR: Luiza Queiroz
EXECUTIVE PRODUCER: Natalia Gouvêa, Bart Yates
PRODUCTION DIRECTOR: Marcio Lovato, Gareth Owen
CREATIVE DIRECTOR: Daniel Salles
PRODUCTION DESIGN AND ART DIRECTOR: Joseph Specker Nys
PHOTOGRAPH DIRECTOR: Lucas Barreto
ANIMATION DIRECTOR: Patrick Botton
CG/VFX SUPERVISORS: Isaac Buzzola/Rafael Segnini
COLOR GRADING: Psyctho n’ Look/Marcinho.abc
MUSIC
Composer: Chris White
Producer: Sean Craigie-Atherton
Music Production Company: SIREN
SOUND
Sound Studio: Factory
Sound Designer: Jon Clarke
Audio Producer: Deborah Whitfield
