Just in time for the holidays, independent, full-service creative agency Two by Four is once again bringing the story and experience of families coming to Ronald McDonald House Charities of Chicagoland & Northwest Indiana to life in a touching and heartfelt ad campaign titled, Give the Gift of Togetherness.
The multi-faceted campaign includes direct mail, digital OOH, radio (:30 and :15), social media assets and email banners. All creative components convey the promise of RMHC-CNI, which helps kids heal better, surrounding them with their families, attentive staff, and caring volunteers, alongside the world-class medical care they’ll find in Chicago hospitals.
Maya Aoki Tuttle, the longtime ‘voice’ of RMHC-CNI, once again brings her distinctive and powerful delivery to the broadcast and radio creative. Aoki Tuttle is a voice actor, musician, and editor, best known for Disney’s Spidey and His Amazing Friends (2022), Destiny 2 (2021), We Baby Bears (2022), and Final Fantasy VII (Remake, 2020).
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“The work Two by Four has done for us is nothing short of amazing, we could have never been able to creatively do what their team has done for us, nor be able to make the impact that we’ve been able to make without them,” stated Ruth-Anne Renaud, Vice President of Marketing and Communications at Ronald McDonald House Charities of Chicagoland & Northwest Indiana.
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“Two by Four has worked with RMHC-CNI since 2014 and we continue to be awe-struck by the compassion, caring and warmth of every single individual associated with Ronald McDonald House and its programs,” stated Adam VonOhlen, CCO, Two by Four. “It’s a true honor to bring the story of this unique organization to life during the holidays when so many of us take being together as a family as a given. We hope this work reminds everyone how special and healing families are.”
Every night of the year, RMHC-CNI provides 172 families with a place to stay, a warm meal, and the comforts of home so that they can focus on their sick child during medical treatment and recovery.
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