Independent agency Trisect further boosted its reputation for integrated marketing programs and digital brand experiences with the addition of two new top creatives: Chris Hunter, executive creative director and Chris Vandette, CD/Digital Innovation.
It’s also a reunion for Hunter and Vandette with Tim Nelson, agency president, and Matt Witt, EVP/Digital Integration, who had previously all worked together at Y&R.
“It’s great to be reunited with Hunter and Vandette because we know they share our passion for pushing the boundaries of what can be done with ideas, data and emerging media,” says Nelson.
Hunter, who left Y&R to travel the world for a year, is leading creative on Trisect’s cornerstone Kimberly-Clark account and its Cottonelle, Scott and Viva brands.
During his decade-plus of experience at Y&R and DDB, Hunter’s award-winning work included Sears, where he pioneered branded content, Discover Card, Famous Footwear, Kenmore and Einstein Bros. Bagels.
Vandette, who moved from CD at Frequency540, is spearheading digital innovation and Trisect’s ongoing efforts in branded content for programmatic media.
At Frequency540, he led creative development of digital advertising campaigns designed around behavioral analytics and programmatic media for U.S. Cellular and Jackson Hewitt. At Y&R, he was the agency’s digital creative team leader.
Trisect is located in the West Loop, where it has in-house production studio Jerry Rig, and has an office in LA.
