In this new role, Manikas will focus on driving agency growth through innovation, leveraging her over 20 years of multi-category experience to increase the agency’s capabilities and maximize its growing portfolio. In addition, Manikas will expand network connectivity within the broader OMC community as well as elevate business and brand development across North America.
“We’re excited to welcome Tina to the TracyLocke family,” said Michael Lovegrove, Chief Executive Officer of TracyLocke. “Tina not only embodies the core values and culture of our company but brings extensive industry knowledge working with truly innovative brands.”
Prior to joining TracyLocke, Manikas founded and led FCB/RED, an award-winning shopper, retail and commerce agency, where she oversaw efforts worldwide. Her leadership earned FCB/RED tremendous growth, the number one position in the Hub’s Top Twelve Shopper Marketing agencies list and 11 consecutive years of Effie awards for creative effectiveness.
A believer in the power of creativity, Manikas was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of the first female jury presidents.
Manikas will work closely with Lovegrove in the coming months as they partner to create a shared vision for the agency’s future.