of all sizes
at One Club awards
Furlined’s “Barbers” for Apple
takes ADC Black Cube for Best of Show
Two Best of Discipline honors
for Tess Co.’s COGY Wheelchair.
(New York City — 7 May 2018) Agencies and studios large and small from 34 countries, ranging from the largest global networks to independent freelancers, were named top winners at The One Club for Creativity’s global ADC 97th Annual Awards tonight in New York, celebrating the world’s most forward-thinking work in craft, design and innovation.
The wide range of winners was particularly noticeable this year, spurred on by the show’s new tiered pricing system to make it more affordable for small shops and freelancers to enter.
Independent designer Kevin Cantrell of Mantua, UT, USA was awarded Best of
Discipline honors in Typography for his work for Wired Magazine.
“As a one-person show with limited budget, I could finally to take a chance and go for it this year, putting my work up against the largest agencies and teams,” he said. “I’m so glad I did, it paid off beyond all hopes.”
ADC Black Cube for Best of Show went to Barbers by Furlined, Santa Monica. Created for Apple, the spot also won Best of Discipline and a Gold Cube in Motion & Film Craft and three Merits in Advertising.
BARBERS BY FURLINED FOR APPLE
This year’s top honors, based upon cumulative ADC Cubes and Merits won across all disciplines and categories, were:
Advertising Agency of the Year — BBDO New York
Network of the Year — BBDO Worldwide
Boutique Agency of the Year — Åkestam Holst, Stockholm, Sweden
Design Firm of the Year — The New York Times Magazine, New York
Boutique Design Firm of the Year — Magpie Studio, London
Production Company of the Year — Furlined, Santa Monica
Brand of the Year — Apple
In another interesting result this year, a redesigned wheelchair was awarded two ADC Best of Discipline honors. Tess Co. with Tohoku University School of Medicine, both in Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, had a stellar night, winning Best of Discipline in both Innovation and Packaging & Product Design for “COGY Wheelchair”.
For a complete list of all ADC Gold, Silver, Bronze Cube and Merit winners, click here.