The Prince Estate partners with Superfly on new experience


Entertainment and brand experience company Superfly is partnering with The Prince Estate for a one-of-a-kind immersive experience that will honor the legacy and artistry of Prince.

The project with The Prince Estate is set to launch in Chicago, 2022. More details to be announced soon.

“We want to reimagine how fans interact with their favorite artists and music,” said Kerry Black, co-founder, Superfly. “There are few ways to encounter music in a physical space outside of concerts. This project will change that, pioneering a new approach to experiences while respecting the creative vision of the artist.”

The Prince project is the first of a host of new music experiences to be announced by Superfly in the coming months.

Over the past 20 years, Superfly has created its own properties and fan experiences for some of the most iconic artists and brands in the world from Bonnaroo, Outside Lands and ClusterFest to The FRIENDS Experience, BravoCon and The REVOLT Summit.

Superfly gained the trust of some of the biggest names in music and entertainment thanks to the company’s impeccable track record of putting the artist’s vision at the center of each experience.

Sign Up: Stay on top of the latest film, TV, advertising, entertainment and production news! Sign up for our free elert here.