The Distillery Project (TDP) has created advertising campaigns for two national Presto Industries products. Spots for the innovative Stuffler Stuffed Waffle Maker and the Dorothy Rapid Cold Brewer launch this week and run through the holiday season.
This is TDP’s first work for Presto, after winning a pitch in August of 2019, and the brand’s first campaign in 15 years.
The work will run nationally on YouTube and programmatic ad networks. For each product, TDP created videos in 30-, 15-, and 6-second executions. Other campaign components include digital display ads, a Facebook carousel ad, static ads for Facebook and Instagram, and a Facebook instant experience.
With its theme of American ingenuity, the Stuffler spot opens on the last event of tremendous significance—a man walking on the moon—before shifting to the latest innovation in waffle making: a unit that allows ingredients to be baked directly inside the waffle.
For Dorothy, TDP pokes fun at the AI trend while also lauding tech innovations. As a young man approaches the machine, he nearly trips over a Roomba-type vacuum, while voice-assisted tech has enabled his light fixture to chat him up. In an age where people can have conversations with their lamps, “Isn’t it about time making cold brew was fast and easy?” a narrator asks.
Presto is the maker of several small counter appliances, such as the FryDaddy and the Pizzazz Pizza Oven. The company was drawn to TDP because the agency demonstrated a unique ability to create engaging content while communicating product features and benefits.
“We proposed the new tagline ‘It’s kinda like magic’ as more than just a bit of wordplay off the company name,” explains John Condon, TDP’s chief creative officer. “It was a way to capture the spirit of innovation being applied to products that are central to everyday life.”
CLIENT NAME: National Presto Industries
CAMPAIGN TITLE: Presto, It’s Kind of Like Magic
Dorothy: “You can what?”
Stuffler: “The Moon”
AGENCY: The Distillery Project
CHIEF CREATIVE OFFICER: John Condon
CREATIVE DIRECTOR(s): Chris Pollock
ACCOUNT DIRECTOR: Michelle Sturgis
BUSINESS AFFAIRS: Bonnie Kalaf
CHIEF STRATEGY OFFICER: Ben Kline
STRATEGIST: Eli Otting
HEAD OF PRODUCTION: Nik Traxler
PRODUCER: Brenda Cortez
PRODUCTION COMPANY & CITY:
Dorothy: Detention, LA
Stuffler: Smuggler, LA
Dorothy: Evan Silver
Stuffler: Jamie Rafn
POST/EDITORIAL COMPANY & CITY:
AUDIO COMPANY & CITY:
Both: Margarita Mix Santa Monica