Telly-winner “Things You Should Know?” video helps patients guard against hospital errors

When Betty Hoeffner, a PR specialist, heard editor Ernie Schubert’s horror stories of medical goofs and errors observed during a lengthy stay in a suburban hospital, she said to her production friends, “we have a movie here.”

The movie is a 22-minute video, “Things You Should Know Before Entering the Hospital,” a recent Telly bronze award winner.

“A lot of what I saw in the hospital was unnecessary and potentially dangerous,” said Schubert, noting that nearly 100,000 people die each year due to hospital medical errors.

Enlisting the help of experts in the patient safety industry, executive producer Hoeffner, director Rick Erwin, editor/producer Schubert of Mixed Media and producer/writer Lynn Sanders of Park Avenue Productions created Four Leaf Enterprises to produce the video. They also funded it.

Actor/comedian Ben Hollis narrated the solution-based video, of which 17 minutes contains advice (asking detailed questions about medication, why it’s imperative to have an advocate with you 24/7,etc.) and 12 minutes’ worth of patients’ stories.

Erwin spent a day shooting DVD at Alexian Brothers Hospital in Hoffman Estates, and more than a week shooting the patients’ stories.