Telly awards for DeLong and Horstman’s stock car web series and Hallmark Channel segments

Michelle De Long and Tim Horstman are celebrating the beginning of a beautiful friendship after their production companies scooped six 2008 Telly Awards.

The awards included two plaudits for their first collaboration as web TV creators, winning a Bronze for in the new ?Telly Web Awards’ for use of Graphics and a Bronze for Producing in the Sports categories.

Their “Pure Stock,” an online video series devoted to the world of amateur 4-cylinder stock car racing, is also set-up as a social networking forum for gearheads.

Already gaining 2,000 unique visitors a month, the success of the niche docu-soup format has them prepping a second series for national and international television distribution.

“We tried for three years to get it off the ground with network backing and then thought, let’s just do it ourselves,” said De Long. “It’s much easier to produce and be acquired than to pitch and be commissioned.”

The initial appeal of the project for De Long and Hortsman was that they knew little about the sport beforehand. “We sat down and thought, ?what can we do that no one else is paying any attention to?'”

“The first time we were there, it was terrifying? but it got to the point where we were addicted to it. Now we can’t wait for next season. We’ll be so much more ready. We have all the kinks worked out,” adds De Long.

Further Telly accolades came for their work as segment producers on the Hallmark Channel’s faith-based morning magazine show “New Morning.”

De Long picked up a Bronze award for producing in the News/Feature category, and Horstman collected Silver?the highest award?for videography for a segment called ?Locks of Love,’ about a six-year-old girl who organized a hair-cutting fundraiser.

The duo also pocketed Bronze gongs for videography and for producing in the Nature/Wildlife categories for another Hallmark Channel segment on an unusual former-homeless flower photographer who uses a video camera to capture still images.

The Tellys will jostle for position in crowded trophy cabinets already containing two Emmys, two AP awards, a Peter Lisagor Award and an NPA National Humanitarian award for Horstman, and two Emmys, an Edward R. Murrow award and a Davey for De Long.