Tandem creates inspiring video for Chicagoans

There is now a total of 16,422 positive coronavirus COVID-19 cases in Illinois with 528 deaths. Even with the sobering numbers on the rise, that has not stopped Chicago-based production and post-houses from creating inspiring work for the community. Yesterday, we reported on a new video Utopic created for KOVAL Distillery. Today, we add Tandem to that list.

The Chicago based production studio has created a new video to encourage all Chicagoans to ‘never quit‘ during the health crisis. Led by commercial director and former agency producer, Tyler Jay, the team, which includes advertising vet, award-winning Bill Lindsey and Joe Clear, editor at The Colonie. developed and crafted the idea in March.

They then filmed the video last Wednesday and Friday.  The Colonie came aboard and completed all of the finishing including the color and end supers. Cory Coken from Noise Floor finished the mix.

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“Everyone did this remotely. I am extremely grateful to everyone who worked on this project,” Jay told Reel Chicago.

Jay has more than 15 years of experience working as both commercial director and agency producer. Most recently, Tyler served as EVP Director of Content Production at TRIS3CT.

In his 3 years at Trisect, he created – from the ground up – a broadcast department which oversaw all commercial production work for Kimberly-Clark, Kawasaki, ConAgra, DeVry, Newell Rubbermaid, and Mike’s Hard Lemonade.

Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1