South Sider Ozzie Guillen of the White Sox (left) squares off against North Sider Dusty Baker of the Cubs for the best Subway sandwich. Each believes the sandwich he made is tastiest. Now it’s up to Chicago to declare the winner. Fusion Idea Lab created the spot with Fluxgroup and Superior Street. It airs for a month locally. “We focused heavily on the graphics and color to bring the spot to life,” says Flux CD Cassie Scroggins. “We wanted to create a similar feeling of excitement that Chicago already associates with these great local sports heroes.” For Fusion Idea Lab, CDs, Matt Brennock and Mike Oberman, A/D Noel Childs and producer Katie Green Juras. For Fluxgroup, producer, John McGloin, designer/animator, Tom Green, editor Joe Winston.